How to unlock growth in B2B sales by creating better ecommerce experiences

B2B sales have hit a wall. Deals are taking longer to close while being more expensive. In fact, sales cycles have increased 22% since 2022 while win rates have slipped 17%.

One way to solve this problem is to invest in ecommerce. But while many organizations aim for this goal, few succeed. That’s because building digital experiences that can handle the complexity of global sales teams, thousands of buyers, and millions of ways to configure products is fraught with failure.

This workshop will give you a proven framework to solve this complexity. You’ll learn:

• What kind of product discovery experiences can reduce complexity for buyers
• How to optimize product data so your full catalog can be discovered and configured online
• How to collect and use insights from these experiences across your business