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Clean, standardize, and enrich product data to make it more discoverable
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2026 Industrial Ecommerce & Digital Selling Benchmark Report
Turn messy product information into clear, enriched content that powers AI search, search engines, and personalized shopping experiences. Zoovu’s ecommerce product data enrichment services automate data cleansing and turn fragmented catalogs into structured, sales-ready data that improves product titles, listings, and descriptions while building customer trust across every channel.
See data enrichment in action
Global leaders use Zoovu’s product data enrichment to simplify complex catalogs, improve product listings, and deliver discovery experiences that buyers trust.
Einhell increased sales by 60% in 3 months
Canon drove a 53% increase in conversion rate
Microsoft saw 25% growth in conversion performance
Zoovu’s Product Data Enrichment platform cleans, standardizes, and enriches product information across your catalog—so buyers see clear product descriptions, accurate attributes, and better product listings on every channel.
SKUs are enriched every day with Zoovu, powering AI-ready product information at global scale.
Zoovu automates the transformation of messy, inconsistent product data into structured, contextualized, and enriched content that powers intelligent search, product discovery, and personalized experiences across every channel.
One of Zoovu’s key features is the ability to train its AI on your product data in multiple ways so you can guide customers to make informed decisions. Think of it like the world's best salesperson who reads everything about your products and instantly knows the best way to sell them.
Feature-based classification
Train the AI with sample product groups so it can automatically classify similar products based on their attributes.
Description-based classification
Use AI to look at all your product descriptions and marketing copy to enrich product data with conversational language.
Review-based classification
Scrape customer-generated content and use it to train the AI to classify products based on customer reviews and feedback.
Generative AI classification
Use Use generative AI and LLMs to automatically classify, score, and describe products based on all the data you collect.
From Canon to Microsoft, global leaders use Zoovu’s product data enrichment to turn disorganized product catalogs into structured, high-performing product listings that drive measurable results.
Canon used Zoovu to transform complex technical specs into clear, buyer-ready product descriptions—driving a 25% increase in conversion performance.
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Einhell partnered with Zoovu to simplify technical specs and launch a guided product configurator across five countries in six weeks—resulting in a 60% lift in sales.
Noble Knight used Zoovu to clean and organize product data across thousands of SKUs, improving internal efficiency and delivering a smoother customer experience.
Zoovu’s ecommerce platform transforms raw, inconsistent product information into AI-ready content that powers better search, product listings, and customer experiences.
Leverages conversational flows and enriched data to match customers to the right product—faster, smarter, and with less friction.
Uses enriched data and AI to generate relevant bundles, accessories, and recommendations that increase AOV and customer satisfaction.
Transforms detailed specifications and composite products into intuitive visual configurations that customers can personalize with confidence.
Unify, standardize, and enrich product information across ERP, PIM, and CRM systems to create a single source of truth for your entire digital commerce ecosystem.
Interprets natural language and intent, delivering precise results fueled by enriched product data and contextual understanding.
Empower virtual shopping assistants to deliver context-aware recommendations, answer customer inquiries, and optimize the buying journey through Generative AI.
Zoovu is GDPR compliant so your customers’ data is private and secure
Zoovu’s design tools allow you to build assistants that align with accessibility regulations
Zoovu is SOC 2 Type 2 certified so you can be certain that your data is protected
Product data enrichment is the process of transforming raw, incomplete, or inconsistent product information into structured, accurate, and customer-friendly content. It ensures your catalog includes rich product descriptions, detailed specifications, high-quality product images, and precise product tags that improve both discovery and customer engagement.
With Zoovu, product data enrichment goes beyond basic data cleansing. Our platform uses advanced AI tools to enhance product enrichment by translating complex technical information into language your customers understand. This allows you to highlight relevant products, showcase social proof through customer reviews, and align every product detail with your customer preferences and purchase decisions.
Zoovu automatically links related and complementary items to strengthen cross-sell opportunities, adds contextual detail that builds customer trust, and ensures your content performs well across search engines and ecommerce platforms. The result is enriched, accurate product data that drives engagement, confidence, and conversions across all digital touchpoints.
A Product Information Management (PIM) system is built to store and manage data — not to optimize or enrich it. Many brands rely solely on their PIM to handle product information, but end up with fragmented, overly technical, or incomplete content that fails to support ecommerce, search, and digital sales.
Zoovu complements your existing PIM by acting as an AI-driven enrichment layer. It automatically cleans, standardizes, and enriches your product catalog, transforming disorganized data into structured, customer-centric product content that improves product listings, site search, and configurator performance.
The enriched data flows seamlessly back into your PIM, ERP, or ecommerce platform, keeping every system synchronized. That means no more manual updates, no more inconsistent product attributes, and no more lost opportunities due to poor product information management.
With Zoovu, your data doesn’t just exist—it works harder for you across every channel.
The timeline depends on your catalog’s size, data sources, and complexity—but with Zoovu, the process is dramatically faster than traditional data cleanup or manual enrichment. While other tools take weeks or even months, Zoovu’s AI-powered data enrichment can structure, classify, and optimize your product information in hours.
Our platform automates every step: from ingesting raw data across PIM, ERP, and supplier feeds, to normalizing attributes, enriching product descriptions, and generating ready-to-publish product listings. Whether you manage a few hundred SKUs or a global catalog of millions, Zoovu drastically reduces manual work, helping you launch faster, scale globally, and deliver a better customer experience across all your digital touchpoints.
Brands like Canon, Microsoft and B/S/H rely on Zoovu to maintain clean, consistent product data—and the results speak for themselves.
Security, privacy, and compliance are foundational to Zoovu’s platform. We’re SOC 2 Type II certified, fully GDPR compliant, and follow rigorous internal controls to protect your product data and customer information at every step.
All product information processed through Zoovu is anonymized, encrypted, and stored in secure environments. Our infrastructure supports global enterprises with complex compliance requirements, ensuring both your product content and customer data remain protected.
Zoovu also adheres to WCAG and ADA accessibility standards, allowing brands to create inclusive and compliant digital experiences. With Zoovu, you can enrich your catalog with confidence—knowing your data, and your customers’ data, are secure.
Yes. Zoovu is designed to fit seamlessly into your existing tech stack, connecting with virtually any Product Information Management System, ERP, CRM, or ecommerce system. Our integrations ensure that enriched product data automatically syncs across your business—from back-end databases to your search engine, online store, and digital experiences.
This connected ecosystem allows your product data enrichment to power every part of your organization: marketing, sales, and customer support. You’ll maintain a single source of truth for product information, ensuring that every product listing, configurator, and guided selling tool reflects the most accurate and up-to-date content.
Zoovu also supports multichannel syndication, automatically maintaining your product feeds across ecommerce storefronts, distributor catalogs, and retail partners — ensuring every channel reflects accurate, enriched, and up-to-date product information.
Zoovu’s AI tools are designed to ensure your product data is always accurate, enriched, and ready for every sales channel.
Key features include automated data cleansing, enrichment, and synchronization across product feeds, marketplaces, and ecommerce platforms.
By transforming raw data into structured, accurate product information, Zoovu enables consistent listings and stronger visibility in search engines. Whether you manage thousands of SKUs or global catalogs, Zoovu’s AI tools keep every product feed aligned and up to date—helping you deliver consistent, trustworthy content across all digital sales channels.
Product data enrichment directly impacts how your products perform in search engines and on Google Shopping. By creating complete, accurate, and enriched product content, Zoovu helps your listings appear in more relevant searches and achieve higher search rankings.
Enriched product data also improves user experience by ensuring every product page meets customer expectations — from detailed descriptions and accurate specs to consistent product images and attributes. Buyers find what they need faster and gain confidence in every purchase.
Zoovu’s AI platform goes beyond enrichment by supporting inventory management and synchronization across ecommerce platforms, ensuring product availability, pricing, and data accuracy stay aligned in real time. The result is optimized visibility, smoother operations, and a trusted buying experience that converts.
See how 150 B2B product journeys reveal what’s broken in digital buying, and how leaders are fixing it.