Product data enrichment for ecommerce

Product data enrichment that
powers better discovery

Turn messy product information into clear, enriched content that powers AI search, search engines, and personalized shopping experiences. Zoovu’s ecommerce product data enrichment services automate data cleansing and turn fragmented catalogs into structured, sales-ready data that improves product titles, listings, and descriptions while building customer trust across every channel.

Trusted by the world’s leading brands

Global leaders use Zoovu’s product data enrichment to simplify complex catalogs,
improve product listings, and deliver discovery experiences that buyers trust.

Einhell success story

Einhell increased sales by 60% in 3 months

Canon success story

Canon drove a 53% increase in conversion rate

Two workers looking at open laptop

Microsoft saw 25% growth in conversion performance

$300B in ecommerce revenue is lost annually
due to poor product discovery

How it works

Transform messy product data
into customer-ready content

Zoovu’s Product Data Enrichment platform cleans, standardizes, and enriches product information
across your catalog—so buyers see clear product descriptions, accurate attributes, and better product listings on every channel.

57M+

SKUs are enriched every day with Zoovu, powering AI-ready product information at global scale.

Transform raw data into AI-ready content
that drives discovery and conversion

Zoovu automates the transformation of messy, inconsistent product data into structured, contextualized,
and enriched content that powers intelligent search, product discovery, and personalized experiences across every channel.

Ingest product data Clean product data Enrich product data Maintain product data

Collect and normalize product
data from any source

  • Gather raw product data from PDFs, CSVs, webpages, customer reviews, and more in one place
  • Use AI to automatically scan, organize, and standardize every detail
  • Detect missing information and fill gaps with enriched, high-quality content
  • Eliminate manual cleanup and ensure data is ready for search, configuration, and guided selling
Zoovu processes data on 57 million products for customers every day

Automatically fix errors in your product data and standardize values

  • Use AI to detect and correct errors, inconsistencies, and duplicates
  • Standardize currencies, measurements, and naming conventions across all products
  • Ensure every attribute follows the same structure for clean, accurate product data that’s consistent and searchable and avoid product returns
Learn more about product data cleansing
Zoovu powers over 10,000 ecommerce experiences for customers

Turn product specs into language that helps customers buy

  • Use AI enrichment to transform technical specs and product titles into clear, customer-friendly descriptions
  • Highlight real-world benefits—like which couches fit small spaces or which shoes suit trail runs
  • Automatically link compatible and complementary products to boost configuration and cross-sell opportunities
Learn more about the product data enrichment process
Zoovu drives over 1.6 million engagements for customers every month

Add and change product data in seconds without manual updates

  • Stop wasting hours updating catalogs when products or SKUs change
  • Zoovu’s AI automatically syncs updates across all catalogs and experiences
  • Keep every channel current and consistent with just a few clicks
Learn more about product catalog management

AI that thinks like your customer

One of Zoovu’s key features is the ability to train its AI on your product data in multiple ways so you can guide customers to make informed decisions. Think of it like the world's best salesperson who reads everything about your products and instantly knows the best way to sell them.

Feature-based classification

Train the AI with sample product groups so it can automatically classify similar products based on their attributes.

Description-based classification

Use AI to look at all your product descriptions and marketing copy to enrich product data with conversational language.

Review-based classification

Scrape customer-generated content and use it to train the AI to classify products based on customer reviews and feedback.

Generative AI classification

Use Use generative AI and LLMs to automatically classify, score, and describe products based on all the data you collect.

Proven with the world’s
biggest brands

From Canon to Microsoft, global leaders use Zoovu’s product data enrichment to turn disorganized
product catalogs into structured, high-performing product listings that drive measurable results.

  • Boost conversions

    25% lift in conversion rates

    Canon used Zoovu to transform complex technical specs into clear, buyer-ready product descriptions—driving a 25% increase in conversion performance.

    Get the details

  • Boost sales

    60% increase in sales

    Einhell partnered with Zoovu to simplify technical specs and launch a guided product configurator across five countries in six weeks—resulting in a 60% lift in sales.

    Get the details

    Einhell product configurator
  • Simplify discovery at scale

    Thousands of SKUs streamlined

     

    Noble Knight used Zoovu to clean and organize product data across thousands of SKUs, improving internal efficiency and delivering a smoother customer experience.

    Get the details

See how global leaders use Zoovu to enrich
data and lift customer spend 6x

See Zoovu's data platform
in action

Product data enrichment,
built for scale

Zoovu’s ecommerce platform transforms raw, inconsistent product information into AI-ready content that powers
better search, product listings, and customer experiences.

Give customers a hyper-personalized shopping experience
while staying compliant, accessible, and secure

GDPR compliant
Comply with GDPR

Zoovu is GDPR compliant so your customers’ data is private and secure

WCAG and ADA compliant
Build for WCAG and ADA requirements

Zoovu’s design tools allow you to build assistants that align with accessibility regulations

AICPA SOC
Secure your data with
SOC 2 Type 2

Zoovu is SOC 2 Type 2 certified so you can be certain that your data is protected

Integrate Zoovu with your PIM, ERP, CRM, and
any other system you rely on

SAP logo integrationHubSpot logo integrationShopify Plus logo integrationSalesforce Commerce Cloud logo integrationWooCommerce logo integrationBigCommerce logo integrationPrestashop logo integrationbazaarvoice logo integration

Frequently asked questions

Product data enrichment is the process of transforming raw, incomplete, or inconsistent product information into structured, accurate, and customer-friendly content. It ensures your catalog includes rich product descriptions, detailed specifications, high-quality product images, and precise product tags that improve both discovery and customer engagement.

With Zoovu, product data enrichment goes beyond basic data cleansing. Our platform uses advanced AI tools to enhance product enrichment by translating complex technical information into language your customers understand. This allows you to highlight relevant products, showcase social proof through customer reviews, and align every product detail with your customer preferences and purchase decisions.

Zoovu automatically links related and complementary items to strengthen cross-sell opportunities, adds contextual detail that builds customer trust, and ensures your content performs well across search engines and ecommerce platforms. The result is enriched, accurate product data that drives engagement, confidence, and conversions across all digital touchpoints.

A Product Information Management (PIM) system is built to store and manage data — not to optimize or enrich it. Many brands rely solely on their PIM to handle product information, but end up with fragmented, overly technical, or incomplete content that fails to support ecommerce, search, and digital sales.

Zoovu complements your existing PIM by acting as an AI-driven enrichment layer. It automatically cleans, standardizes, and enriches your product catalog, transforming disorganized data into structured, customer-centric product content that improves product listings, site search, and configurator performance.

The enriched data flows seamlessly back into your PIM, ERP, or ecommerce platform, keeping every system synchronized. That means no more manual updates, no more inconsistent product attributes, and no more lost opportunities due to poor product information management.

With Zoovu, your data doesn’t just exist—it works harder for you across every channel.

The timeline depends on your catalog’s size, data sources, and complexity—but with Zoovu, the process is dramatically faster than traditional data cleanup or manual enrichment. While other tools take weeks or even months, Zoovu’s AI-powered data enrichment can structure, classify, and optimize your product information in hours.

Our platform automates every step: from ingesting raw data across PIM, ERP, and supplier feeds, to normalizing attributes, enriching product descriptions, and generating ready-to-publish product listings. Whether you manage a few hundred SKUs or a global catalog of millions, Zoovu drastically reduces manual work, helping you launch faster, scale globally, and deliver a better customer experience across all your digital touchpoints.

Brands like Canon, Microsoft and B/S/H rely on Zoovu to maintain clean, consistent product data—and the results speak for themselves.

Security, privacy, and compliance are foundational to Zoovu’s platform. We’re SOC 2 Type II certified, fully GDPR compliant, and follow rigorous internal controls to protect your product data and customer information at every step.

All product information processed through Zoovu is anonymized, encrypted, and stored in secure environments. Our infrastructure supports global enterprises with complex compliance requirements, ensuring both your product content and customer data remain protected.

Zoovu also adheres to WCAG and ADA accessibility standards, allowing brands to create inclusive and compliant digital experiences. With Zoovu, you can enrich your catalog with confidence—knowing your data, and your customers’ data, are secure.

Yes. Zoovu is designed to fit seamlessly into your existing tech stack, connecting with virtually any Product Information Management System, ERP, CRM, or ecommerce system. Our integrations ensure that enriched product data automatically syncs across your business—from back-end databases to your search engine, online store, and digital experiences.

This connected ecosystem allows your product data enrichment to power every part of your organization: marketing, sales, and customer support. You’ll maintain a single source of truth for product information, ensuring that every product listing, configurator, and guided selling tool reflects the most accurate and up-to-date content.

Zoovu also supports multichannel syndication, automatically maintaining your product feeds across ecommerce storefronts, distributor catalogs, and retail partners — ensuring every channel reflects accurate, enriched, and up-to-date product information.

Zoovu’s AI tools are designed to ensure your product data is always accurate, enriched, and ready for every sales channel.

Key features include automated data cleansing, enrichment, and synchronization across product feeds, marketplaces, and ecommerce platforms.

By transforming raw data into structured, accurate product information, Zoovu enables consistent listings and stronger visibility in search engines. Whether you manage thousands of SKUs or global catalogs, Zoovu’s AI tools keep every product feed aligned and up to date—helping you deliver consistent, trustworthy content across all digital sales channels.

Product data enrichment directly impacts how your products perform in search engines and on Google Shopping. By creating complete, accurate, and enriched product content, Zoovu helps your listings appear in more relevant searches and achieve higher search rankings.

Enriched product data also improves user experience by ensuring every product page meets customer expectations — from detailed descriptions and accurate specs to consistent product images and attributes. Buyers find what they need faster and gain confidence in every purchase.

Zoovu’s AI platform goes beyond enrichment by supporting inventory management and synchronization across ecommerce platforms, ensuring product availability, pricing, and data accuracy stay aligned in real time. The result is optimized visibility, smoother operations, and a trusted buying experience that converts.