The 2026 Benchmark for AI in Ecommerce Conversion

What 3 million+ shopper interactions reveal about behavior, friction, and the path to smarter buying.

Conversion has always mattered but AI is rewriting the rules of when and how it happens. This is the first ecommerce benchmark based on real shopper behavior, not theory.

In this report, you’ll learn:

• Which discovery experiences drive 40% higher engagement and 25% higher conversion
• Where shoppers get stuck and how AI helps them through the friction
• How leading brands like Microsoft, Sephora, and Trek are closing the conversion gap
• A proven, four-stage "Help Me" framework to guide buyers and your investment strategy