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Clean, standardize, and enrich product data to make it more discoverable
Integrate with ERPs, PIMs, CRMs, and any other system you use
Create AI search experiences for ultra-relevant results
Build digital assistants that give personalized product recommendations
Launch product configurators to bundle, cross-sell, and collect more leads
Connect customers with Zoe, a personal product expert powered by AI
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FEATURED REPORT
The 2026 Benchmark for AI in Ecommerce Conversion
Turn product specs into needs-based attributes that power high-performing Product Detail Pages, Collection Pages, and search experiences—optimized for search engines and designed to convert. Drive higher search rankings with AI-ready product content, make products easier to discover across channels and lift conversion rates with customer-centric descriptions.
Ecommerce site search trusted by industry leaders
Noble Knight Games increased conversions by 30%
Euronics saw 8x lower cart abandonment than the retail average
Microsoft saw 25% growth in conversion performance
The Zoovu Data Platform automates the entire product content optimization process: cleansing, enriching, and structuring product data to boost visibility in traditional search engines and generative AI results. Improving conversion rates and making every product more discoverable.
Without spending months on manual work.
Automate expensive manual data management processes to drive efficiency and time savings across your business.
Deliver highly personalized product suggestions, enhancing the shopping experience and fostering customer loyalty.
Launch hundreds of product discovery experiences in weeks and increase conversion rates by more than 28%, like Microsoft did with Zoovu.
At the heart of Zoovu’s Data Platform is the Zoovu ontology, a vast knowledge base of category-specific concepts and relationships. The ontology not only understands attributes and how they’re interconnected, but also allows you to draw from existing classifications to enhance your data. Whether it's recognizing "stainless steel" as a color or recognizing that trail runners need waterproof shoes, the ontology is your tool for meaningful data enrichment without the manual effort.
Import product data from PDFs, product pages, PIMs, and other sources to create a single source of truth.
Correct spelling errors, normalize values, and remove unnecessary HTML tags in your product data with a few clicks.
Use AI to automatically tag products with needs-based attributes, like ‘portable’ or ‘budget-friendly’. Segment products by tags, brand, price, and more, then create relations for better cross-selling.
Apply updates to your entire database in a few seconds whenever new products are added or information is updated for existing products.
We use AI to automatically extract important details about your products from features, descriptions, and reviews, to bring customers from search to discovery.
Train AI with product groups to auto-classify by attributes.
Turn static specs into on-page SEO-ready product copy optimized for search engines.
Leverage social proof and customer language from social media and reviews to enrich listing copy.
Use Natural Language Processing, AI Agents, and computer vision to generate AI-optimized product content at scale.
Würth Canada, a leading industrial supplier, faced challenges with their site search functionality. Their existing search engine often failed to handle common customer queries, returning zero results and leading to search abandonment. They needed a better search system that could handle complex article numbers, import data reliably, show more relevant results, and manage thousands of product details. Since 2018, Zoovu has helped fix these issues, improving their online store's performance.
Turn specs into clear, persuasive product descriptions that make sense to customers. Highlight benefits like which couches fit small spaces or which shoes are best for trail runs, while surfacing compatible and complementary products to drive cross-sell opportunities.
Optimize your product copy
Replace generic, keyword-driven results with search powered by semantic tagging and categorization. Zoovu ensures your customers find what they need on the first query—no matter what words they use.
Learn more about Conversational Search
Deliver tailored shopping experiences with enriched product data and semantic attributes. Zoovu pairs your catalog with AI-powered discovery experiences to understand preferences and match customers with the right products every time.
Learn more about ecommerce personalization
Use search term reports, zero-party data insights and behavioral data to continually refine your product content optimization strategy. Enrich your catalog with customer context, improve conversion flow, and make every product page more relevant.
Learn more about utilizing zero party data
At the heart of Zoovu is our ontology: a knowledge base of category-specific concepts that understands product attributes and relationships within your taxonomy.
Turn messy product information into a neat format ready for creating search options.
Improve your product pages with enriched features, enabling advanced search filters and improving the shopping experience.
Automate the process of enhancing product features, reducing manual work and mistakes.
Quickly add advanced search filters and attributes, improving customer experience faster.
Zoovu's platform scales with your product catalog, ensuring consistent enhancements as you expand.
Product enrichment ensures medical devices and healthcare supplies are described with the right attributes—compatibility, compliance, and clinical use—so practitioners can trust what they’re buying.
Optimized product content translates technical specs into everyday benefits, making it easier for customers to compare features, understand performance, and choose the right device.
Clean, enriched data organizes products by make, model, and year, turning complex catalogs into accurate, searchable experiences that remove guesswork and improve buyer confidence.
Content optimization adds contextual attributes like “sensitive skin” or “hydrating,” creating personalized recommendations and search filters that connect products to individual needs.
Semantic enrichment improves discoverability by tagging gear with situational attributes—like “waterproof,” “lightweight,” or “cold-weather ready”—so shoppers can find exactly what fits their activity.
Optimized product descriptions and enriched data power conversational search, dynamic filters, and visual configuration tools that help customers imagine products in their homes and make confident purchases.
Between Excels, PDFs, product pages, and intricate technical spreadsheets — it's time to bring order to chaos.
Experience how centralized, clean product data not only boosts your product's visibility but also sharpens the insights that impact your strategic decisions, driving revenue higher.
Product data cleansing
Say goodbye to siloed and unstructured data. Cleanse, enrich, and add contextual meaning to your product data at the click of a button.
Product enrichment
You're not just distributing information; you're amplifying the impact of your sales across your omnichannel ecosystem.
Product data syndication
Future-proof your customer-centric product discovery experiences to speak in a way customers can easily understand and buy from.
Semantic content enrichment
It’s the process of adding contextual meaning to product content so search engines can match search queries with the most relevant results. This improves search rankings, product discoverability, and conversion rate
It organizes, cleansing, and enriching product data to ensure Product Detail Pages, Landing Pages, and feeds are accurate and optimized for search engines and SEO tools.
Zoovu’s platform uses AI and an NLP engine to semantically tag, classify, and enrich product attributes. This improves content quality, aligns with search terms customers use, and ensures customers get more accurate and relevant search results across Google, AI search tools, and your site.
Clean product data ensures consistency across your product catalog, eliminates errors, and boosts performance in Google Search Console. Accurate data directly improves content score, keyword density, and search engine optimization outcomes—making it easier for customers to find the right products.
See how 3M+ shopper interactions reveal what’s actually working and what’s not in AI discovery.
