Visual CPQ for B2B ecommerce

How sales teams can create quotes
for complex products in minutes

Help buyers and salespeople configure and customize complex products in real-time with visual cost, price, quote software

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The ecommerce data platform trusted by industry leaders

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Einhell logo

Discover CPQ experiences made with Zoovu

 
Ultrasound CPQ
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Firefighter Helmet Configurator
 
Toolkit Builder

A visual CPQ that delivers better leads, faster quotes, and more accurate orders

Transform your website from a complex product catalog to a complete digital commerce experience.

Cut the cost of each deal you close

  • Slash training costs by giving sales reps digital assistants to guide them in customer conversations
  • Help sales reps create quotes in minutes with guided visual configurators
  • Ensure order accuracy without dozens of internal checks using AI-powered compatibility mapping
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See how brands use Visual CPQ to simplify configuration and accelerate sales

See Zoovu's data platform
in action

How B2B companies use Zoovu to stand out to
buyers and reduce the cost of sales

B2B sales teams

CPQ software helps B2B sales teams quickly create precise quotes, minimizing mistakes, especially for new team members

B2B manufacturers

Zoovu’s CPQ solution helps manufacturers that sell complex products get the right products to the right buyer every time

Distributors and resellers

Distributors and resellers use CPQ software to efficiently handle varying prices and product options from multiple manufacturers

What if buying from your company was as easy as
buying from Amazon?

With Zoovu, you don’t need to imagine.

Accurate search
Guided configuration

Visual configurators guide customers in customizing products for their exact use case

Recommended products

Buyers are shown products that are compatible with their order in real-time with AI-powered product relations

Quote generation

Automatically create a detailed quote for configured products that can be submitted by buyers

Online purchasing

Customers can review selections, make adjustments, and purchase products with a couple of clicks

Order fulfillment

Orders can be processed, prepared, and tracked with Zoovu’s integration with business systems

Zoovu in action: How B2B companies are using
Zoovu’s CPQ platform

  • Dräger

    Firefighter Helmet Configurator

    By integrating the visual configurator and CPQ, Dräger makes it easier for customers to get the right product for their requirements. It also automates the order process, making the sales and buying cycle quicker.

    • 27% increase in conversion rate
    • 97% reduction in time to quote

  • GE Healthcare

    Ultrasound CPQ

    GE Healthcare’s visual product discovery tool helps medical device buyers customize ultrasound machines according to their specific needs. This solution reduces time spent on manual searches, evaluations, and configurations.

    • 127% increase in qualified leads
    • 74% reduction in sales costs

Platform

Zoovu delivers AI-powered search, guided selling, configuration,
and bundling—all from a single, scalable platform.

AI search Guided selling and product finders Visual configurators Bundling and
recommendations
AI shopping assistants Data enrichment

Smarter search that understand what buyers mean–not just what they type.

  • Interprets natural language, context, and buyer intent
  • Delivers dynamic results based on enriched product data
  • Replaces static filters with intelligent, adaptive suggestions
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Euronics saw 8x lower cart abandonment with Zoovu AI Search than the retail average.

Lead buyers to the right product with zero guesswork.

  • Ask-the-expert flows that mimic human guidance
  • Match products based on needs, use cases, and goals
  • Eliminate decision fatigue with interactive recommendations
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Canon product finders drove a 53% lift in conversion rate.

Let buyers build exactly what they need—without back-and-forth.

  • Dynamic configuration flows that adapt to product logic
  • Visual assembly of bundles, kits, and BOMs
  • Automatically prevents invalid combinations or errors
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KitchenAid configurator saw a 65% increase in average order value.

Increase AOV with personalized suggestions that make sense.

  • Recommend accessories, add-ons, and related products
  • Build bundles based on buyer behavior—not guesswork
  • Upsell without interrupting the buying flow
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Einhell reduced search abandonment by 35% with smart recommendations.

Bring your product expertise to life—at scale.

  • Chat-based product discovery experience powered by Zoovu GenAI
  • Learns from buyer signals and adapts in real time
  • Fills content gaps instantly with AI-generated insights
Learn more
Used across 3.38M+ interactions with a 71% helpfulness rating from buyers.

Power every experience with clean, enriched product data.

  • Connects to ERP, PIM, and CRM to unify and structure information automatically
  • Standardizes attributes and fills gaps without manual effort
  • Creates AI-ready inputs for search, guided selling, configuration, and recommendations
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Zoovu processes product data on 57 million SKUs daily.

Powerful Integration. Seamless experience.

Zoovu integrates with Salesforce, SAP, and any CMS, CRM, ERP, or PIM to keep enriched attributes consistent across systems.

SAP logo integrationHubSpot logo integrationShopify Plus logo integrationSalesforce Commerce Cloud logo integrationWooCommerce logo integrationBigCommerce logo integrationPrestashop logo integrationbazaarvoice logo integration

Frequently asked questions

Zoovu is an AI-powered search and product discovery platform for large B2B companies. It offers solutions to streamline CPQ processes, create personalized buying experiences, connect buyers with the right products, and empower sales teams.

By focusing on buyers’ needs and understanding product compatibility, Zoovu ensures accuracy and simplifies the CPQ process, helping to accelerate sales and quickly onboard new sales representatives.

Zoovu leverages AI to ingest and structure data automatically from various sources, replacing manual processes and enhancing sales with digitized product knowledge.

It simplifies the complexity of B2B buying, allowing for a seamless self-service experience that aligns with buyers’ preferences and automates engagements for quick, accurate purchases.

Unlike traditional B2B search engines, Zoovu’s intelligent search uses AI to understand the intent behind search queries, helping buyers find what they need beyond simple text matching.

They transform complex sales processes into engaging experiences by providing personalized guidance and product recommendations based on the buyer’s needs.

It involves understanding buyers’ purchase motivations and behaviors through zero-party data, leveraging discovery experience information for strategic decision-making.