Understand what your customers need, no matter what words they use

There will always be a segment of customers that don’t know exactly what they’re looking for and will search using non-technical language. Maybe they’re new to the industry or category. Or their needs may have changed. On the other hand, product numbers may change, or products may be discontinued.

If your site search software doesn’t recognize the language customers are using, or doesn’t account for the way your product catalog or search trends evolve, you’ll likely miss a lot of business. With Zoovu, you don’t have to choose between strategies—you get the best of all of them so you can get the right products in the hands of the right people every time they search on your site.

Zoovu’s intelligent search goes beyond product searches and allows you to integrate various content types, such as help articles, datasheets, tutorials, videos, and documentations as part of regular search results. They are displayed in a separate section for non-product content, allowing customers to switch between product and content results easily. Ensuring your content is discoverable not only maximizes the impact of your content, but also supports customers in their decision-making process. By combining product and content searches you have the opportunity to offer your customers useful advice and inspiration throughout their shopping journey.

First of all, you’re not alone. Fragmented, incomplete, inconsistent, and siloed data is the status quo for most companies. That’s why Zoovu built its data platform, which uses AI to collect product data from various sources (like PDFs, webpages, reviews, PIMs, and ERPs), clean it, and standardize it.

Instead of spending months or years manually sifting through thousands of SKUs, reviewing each one, and tagging every product, Zoovu’s AI automates the process so it can be done in a few hours. Every time a SKU is added or changed, this process is automatically triggered so maintaining your catalog is easy. Then, this data can be exported to your other business systems so multiple departments can work with a single source of data.

Security is our first priority when it comes to your data and the data of your customers. Zoovu is Soc 2 Type 2 certified, the most globally recognized and stringent certification when it comes to securely managing customer data. All data provided by your customers is anonymous to Zoovu—we don’t have access to any data about an individual that interacts with a Zoovu guided selling assistant, meaning your customers are guaranteed privacy. Zoovu is also GDPR compliant.

Yes, Zoovu can integrate with almost any system your business relies on, including PIMs, ERPs, and CRMs. For a list of systems we commonly integrate with, visit our integrations page.