Guide customers to the perfect product in seconds so you can sell more

Consumers don’t just prefer personalization, they expect it. More than half of consumers (52%) expect all offers to be personalized and 76% get frustrated when brands don’t deliver personalized interactions. And when buyers get personalized product recommendations, they’re more likely to make a purchase and to be repeat customers.

Consumers also demand privacy. Guided selling assistants collect zero-party data from customers, so they’re not tracked and followed around the internet, and their privacy is preserved.

When you combine these two capabilities, guided selling is the best way for ecommerce brands to drive better results across the buyer journey, from engaging potential customers to converting them and keeping them coming back.

The major difference is in the results. Both ask questions and generate recommendations based on the answers. A typical quiz or product finder will have a static series of questions and show customers a long list of pre-set results. In other words, there’s no true personalization—customers are stuck with the same results they’d get from basic filters or search tools.

On the other hand, Zoovu’s guided selling assistants use AI to adapt to each customer. The order of questions and the number of questions can be modified by the AI based on the customer’s responses. The product recommendations are extremely specific and personalized—it’s possible that no two customers get the same combination recommendations. This is true personalization, which has been shown to greatly increase everything from conversion rates to revenue and customer satisfaction.

This is all possible through the Zoovu data platform, which tags products with attributes similar to how a customer might describe each item. For example, a product may be tagged with attributes like ‘Good as a gift’, ‘Budget’ and ‘Portable’. These attributes help Zoovu’s AI understand which specific products best fit each person’s exact needs with each question.

First of all, you’re not alone. Fragmented, incomplete, inconsistent, and siloed data is the status quo for most companies. That’s why Zoovu built its data platform, which uses AI to collect product data from various sources (like PDFs, webpages, reviews, PIMs, and ERPs), clean it, and standardize it.

Instead of spending months or years manually sifting through thousands of SKUs, reviewing each one, and tagging every product, Zoovu’s AI automates the process so it can be done in a few hours. Every time a SKU is added or changed, this process is automatically triggered so maintaining your catalog is easy. Then, this data can be exported to your other business systems so multiple departments can work with a single source of data.

It can take as little as a few days to build and launch a guided selling assistant depending on the complexity of your product data and the resources available to design, create, test, and deploy the assistant. For projects with lots of complex and disjointed data, and where there are few resources available, it may take a few weeks to launch.

Security is our first priority when it comes to your data and the data of your customers. Zoovu is Soc 2 Type 2 certified, the most globally recognized and stringent certification when it comes to securely managing customer data. All data provided by your customers is anonymous to Zoovu—we don’t have access to any data about an individual that interacts with a Zoovu guided selling assistant, meaning your customers are guaranteed privacy. Zoovu is also GDPR compliant.

Yes, Zoovu can integrate with almost any system your business relies on, including PIMs, ERPs, and CRMs. For a list of systems we commonly integrate with, visit our integrations page.