About Microsoft
Microsoft is a multinational technology corporation headquartered in Redmond, Washington, USA. Since the 1990s it has increased its portfolio and product offering to cover a wide range of consumer and enterprise software, desktops, laptops, tablets, gadgets, and servers. As one of the most valuable publicly traded companies in the world, having reached the trillion-dollar market cap, Microsoft aims to transform the way people work, play, and communicate.
The Challenge
Creating customer-centric discovery experiences to drive sales for retail partners
Microsoft prides itself on being both customer- and partner obsessed, and strives to make Microsoft the best to buy from and work with. As customers opted for digital channels more for researching and purchasing laptops and tablets, Microsoft conducted research, which found that prospective customers were unable to determine which product in their broad portfolio suited them best. This resulted in them encountering choice paralysis, which in turn impacted channel partners sales of Microsoft products. The technology powerhouse knew that they had to offer both customers and retail partners a more effective, guided buying experience.
"Supporting our retail partners is of the utmost importance for Microsoft. To do this effectively, we deliver omnichannel product discovery experiences directly to them that seamlessly move customers to purchases. With Zoovu, we drive revenue and solidify our market position as easy to work and to buy from."
Ram Iyer, WW Director of Ecommerce & Digital, Microsoft
The Solution
Deliver product discovery on a global scale
Using Zoovu's AI Discovery Platform, Microsoft transformed technical specifications into needs-oriented language to create digital sales experiences like web discovery assistants and visual configurators that educate, guide, and allow for the easy customization and bundling of products.
To enable faster scaling across various regions and localizations as well as seamless integrations into digital touchpoints, Microsoft uses Zoovu's in-platform auto-translations that reduce the manual effort in distributing the discovery experiences to global retailers. Microsoft works closely with its global network of retail partners to integrate and increase the visibility of their digital sales experiences on their websites.
Through Zoovu Syndication, Microsoft does not only increase customer satisfaction, drive retail sales and reduce buyer’s remorse, they also uncover critical insight into customer preferences and needs in the computer and accessory space.
