About B/S/H
BSH Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. Its brands include Bosch Home Appliances, Siemens, Thermador, Neff and Gaggenau.
The Challenge
Improve the digital customer experience on a global scale
With more customers buying appliances online, B/S/H wanted to elevate their customer experience and increase the effectiveness of their digital channels by improving product navigation and discovery.
After initially attempting to develop discovery experience solutions in-house, the manufacturer quickly realized that it was not scalable. It lacked sophisticated product content needed to build customer-centric product discovery experiences, would not offer the flexibility to make modifications easily, and ultimately would provide a rudimentary experience that would not reflect the level of customer experience B/S/H prided themselves on.
"Zoovu's reputation as industry leader and trusted partner to leading retailers and other home appliance brands stood out to as we looked for the right solution to scale discovery experiences."
The Solution
Deliver exceptional customer-centric product discovery experiences
Using semantically enriched product content created with Zoovu's AI Discovery platform, B/S/H has launched 100s of discovery experiences like web discovery assistants and visual configurators to educate and guide consumers. B/S/H is also one of the first brands to incorporate multiple assistants within a visual configurator to enable customers to customize an entire kitchen with their Kitchen Planner experience.
Within Zoovu, business users at B/S/H can easily update, duplicate and dynamically modify experiences based on regional differences and market-specific product availabilities to quickly scale and deploy effective product discovery experiences across their multiple brands.
