The 2025 State of Ecommerce Search Report

The ultimate deep dive into the search experience across ecommerce, best practices, opportunities, and the future of product discovery

The 2025 State of Ecommerce Search Report analyzes 50 brands, 250 searches, and over 1,400 data points to give you a comprehensive look at how search is designed across ecommerce.

Get your copy of the report and find out:

• How brands design their search bars and how they function
• Benchmarks for relevancy of search results
• Why different query types offer very different customer experiences
• The missing piece from the search experience that’s hurting brands
• A framework for reaching Search 3.0 on your ecommerce site

Key takeaways you’ll discover in this report:

• One in every three products on a search results page are irrelevant
• Brands had trouble delivering relevant results for use case-based queries, feature-based queries, synonyms, and misspelled words
• 85% of search results pages lacked a guided product discovery element
• Only 56% if results pages contain product reviews