The Business Leader’s Guide to Digitizing B2B Sales in 2025

Your playbook for digitizing sales operations so you can win more deals, faster, while cutting costs

B2B sales have hit a wall. Sales cycles are increasing, quota attainment is dropping, and win rates are on the decline.

The reasons for this dilemma are diverse and complex. However, the path to solving it is clear: digitizing B2B sales.

This is easier said than done. While many B2B organizations have tried to digitize their sales processes, few have succeeded.

But there is a way forward, and this report is your guide down that path. In it, you will find:

• The biggest obstacles enterprise B2B sales teams face when digitizing sales and how to overcome them
• Practical strategies for incorporating AI into your sales program
• Case studies and examples from billion-dollar companies with global sales teams
• A step-by-step project plan for optimizing the seller and buyer journeys
• A template for creating a project plan, measuring progress, and reporting successes