Forrester interview: Maximizing the impact of search in a mobile-first world

Today's customers expect convenience findability when they search for products or content. Yet, they are met with outdated search experiences across channels -- especially on mobile. It's time to re-invest and modernize search for today's mobile-first customer.

Hear directly from Forrester's Scott Compton and Zoovu's Sarah Assous on how businesses can deliver in their customers' moments by serving them proactively along well-understood journeys and understanding their needs.

In this conversation, you'll learn:

• What digital commerce search is - and its evolution from keyword-driven to understanding context and intent.
• How to optimize search for better mobile and omnichannel experiences.
• The benefits of AI in improving operational efficiency.
• Why data is the foundation to a superior search experience -and the importance of semantics for digital commerce excellence.