Today, digital shoppers spend on average 30 minutes looking for the right product, and more than 54% of them abandon a product search.
While Amazon makes it easy to search among categories of products from various vendors, it does a poor job of recognizing customers’ needs. As a result, they’re faced with a seemingly endless catalogue of description pages that don’t offer any product education, insight, or guidance in finding the right product for their use case. Providing a stellar customer experience goes beyond endless options, next day delivery, and free returns.
