How Amazon Fails Customers with Every Product Search

Today, digital shoppers spend on average 30 minutes looking for the right product, and more than 54% of them abandon a product search.

While Amazon makes it easy to search among categories of products from various vendors, it does a poor job of recognizing customers’ needs. As a result, they’re faced with a seemingly endless catalogue of description pages that don’t offer any product education, insight, or guidance in finding the right product for their use case. Providing a stellar customer experience goes beyond endless options, next day delivery, and free returns.

After reading this eBook, you'll understand:

• How the Amazon online buying experience lets customers down
• Why keywords and filtered search aren’t effective
• How to build product discovery experiences that educate and engage each shopper to make confident purchase decisions