The five-step playbook for adopting generative AI for your ecommerce strategy in 2025

Consumers now expect generative AI to be the norm, no matter what they’re doing, including online shopping. Brands that don’t make gen AI a part of their strategy will soon be playing catch up.

But that’s easier said than done. There isn’t a lot of practical guidance on adopting gen AI in ways that create meaningful business outcomes. This workshop is that missing blueprint.

This session outlines five essential steps to adding generative AI to your tech stack in 2025. Led by Jonathan Taylor, Zoovu’s Chief Technology Officer, we’ll explore real-world examples of gen AI in ecommerce, overcoming common obstacles, and the five things you need to do first to integrate gen AI into the customer journey.