The Ultimate Guide to Product Detail Pages

Here's what we learned about best practices and consumer behavior from analyzing over 2,000 elements on 125 PDPs

• What features are common across ecommerce product pages
• Where there are opportunities to optimize product detail pages
• How businesses are adjusting to fit trends in buyer behavior
• Ideas you can steal from top ecommerce brands to spruce up your PDPs

Key takeaways you’ll read about in this report:

• Consumers must sift through a lot of information when shopping online. The average PDP has over 59 pieces of information about the product, including product specifications, images, related products, product variations, and more.
• Shoppers don't trust brands; they trust other shoppers—and ecommerce companies know that. Over 90% of PDPs have customer reviews and over half (56.8%) have two or more types of social proof.
• Brands are fighting hard against the rising wave of returns by experimenting with tactics to get shoppers to buy more. This includes having additional product recommendations (89.6%), on-page promos (56.8%) and bundling recommendations (47.2%). A whopping 95.3% of PDPs had at least one of these elements.