eCommerce sales strategy

B2B Consumerizaiton priorities for digital selling in 2021
B2B Consumerization 101: Priorities for B2B Digital Selling in 2021
Complexity. Friction. Back and forth.  Those are some of the words that come to mind when you think of traditional B2B selling.  Isn’t it ridiculous?  These words shouldn’t describe a multi-trillion-dollar industry.  And that needs…
Opportunities to improve search experiences for mobile and omnichannel
5 Opportunities to Maximize Impact of Search for Better Ecommerce Experience & Performance 
It’s time to be honest as ecommerce professionals: search goes beyond search engines like Google, Bing, or DuckDuckGo-- your ecommerce site is its own search engine.  Customers enter your website and start a search and…
Tips for improving ecommerce buying experience for medical device and supply
Ecommerce for Medical Devices & Supplies: 3 Tips to Improve Buying Experience
It only gets better.  Admittedly, that’s an ironic statement given the recent global health crisis.  But it’s not all doom and gloom.  So what’s the silver lining?  The recent global health crisis turned the eCommerce…
B2B Ecommerce Trends: How B2B Manufacturers can adopt a DTC model
B2B Ecommerce Trends: The B2B vs DTC Model
The more things change, the more they stay the same.  But do they?  Not really.  Customer expectations are evolving, and B2B (Business-to-business) Ecommerce is shifting.  B2B eCommerce sales are expected to grow by 10% annually…
Guidelines for upgrading ecommerce search engines with site search.
Ecommerce Search Engines: 11 Guidelines for Upgrading Site Search
There’s no going back.  Global events such as the pandemic changed market dynamics emphasizing the fact that eCommerce is the future.   As an Ecommerce business, you shouldn’t take effective on-site search capability for granted.  It…
telco cx churn reduction strategy
CX in Telecoms: 5 Strategies to Increase ARPU and Reduce Churn
You can’t ignore it anymore.  As a Telco, you’ve probably experienced sudden product and service cancellations. You don’t understand it.  Doesn’t everyone need technology? Isn’t the internet a regular thing now?  So what’s the reason…
real reason conversion rate low
Ecommerce Conversion Rate: 5 (REAL) Reasons Yours is So Low(+How to Increase it)
It doesn’t make sense.  You spent months preparing for relaunching your ecommerce store.  You even paid boatloads of cash to various professionals to get your website right.  You had high expectations.  Except, you can’t seem…
What is contextual commerce and why is it important?
Definitive Guide to Contextual Commerce: What It Is and Why It’s Important
The lowdown on contextual commerce Remember when the Washington Post received backlash for embedding ‘buy’ buttons in articles that mentioned certain products shortly after the newspaper was acquired by Amazon? That’s an example of contextual…
customer experience strategy 2021 trends
Customer Experience Strategy: 7 Elements for Success in 2021
Admit it. 2020 was a train wreck you didn’t see coming. The pandemic accelerated the adoption of digital commerce in 3 months. Meanwhile, there was a revolution in customer attitudes and behaviors.    The result?  Most…