Guided Selling
Guided selling is no longer just a fancy, nice-to-have feature. It has become a mandatory asset for businesses that want to attract, satisfy, and retain customers. Given the dizzying array of products and services and…
In 1968, marketers Engel, Blackwell and Kollat outlined the customer purchase decision process in five steps. And you know what? Decades later the five-step explanation to the customer purchase decision question is still the most…
Today, consumers are confronted with more options and more touch points than ever. It is all too easy for them to experience decision fatigue, basically giving them 3 options to either ... Give up and abandon…
Today, most purchase decisions are reached on the Internet. Whenever shoppers have a need or want, the majority hops on the Internet first, to look for useful information and advice on products that meet their requirements. Considering…