Digitale Kaufberatung in der Digital-first Journey: Studien, Praxisbeispiele und Tipps.
Wie Sie digitale Kaufberater strategisch in die Decision Journey einbinden, um Conversions und Umsätze messbar zu steigern. Unsere Erfahrung kompakt verpackt.
Durch interaktive und visuelle Inhalte mehr verkaufen: Infos und Beispiele zu Produkt- und Produksetkonfiguratoren im B2B und B2C.
Die Experten für
AI Conversational
Commerce
Erfolgreich von der Suche
zum Kaufaschluss.
Husqvarna verbessert mit ihrem interaktiven Berater nicht nur das Kauferlebnis, sondern auch die allgemeine Markenwahrnehmung. Kunden werden bereits früh in der Customer Journey abgeholt, informiert und beraten, was deren Kaufentscheidung letztlich positiv beeinflusst.
Wer schon einmal mit Schrauben zu tun hatte weiß, es gibt eine enorme Menge an verschiedenen Schraubenarten für unterschiedliche Werkstoffe, Materialien und Einsatzzwecke. Das macht den Kauf der passenden Schrauben für Online-Kunden nicht gerade einfach.
Der SPAX Schraubenfinder führt Heimwerker und Profis, ohne langes Suchen, zu den passenden Schrauben. Der Traffic wird damit besser konvertiert, als mit passiven, statischen Online-Erlebnissen.
Amazon bindet digitale Kaufberater in hunderten Produktkategorien ein, um die Auswahl für Kunden und letztendlich Kaufentscheidungen zu vereinfachen. Die digitalen Kaufberater werden mittels der proprietären Zoovu KI laufend angepasst, um die Performance und Ergebnisse zu optimieren.
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Rose Bikes führt Kunden mit wenigen Fragen schnell zu einer kuratierten Fahrrad-Auswahl und generiert dabei wertvolles Wissen über Kundenbedürfnisse und -präferenzen. Damit wird der Weg zur Kaufentscheidung für Kunden deutlich einfacher gemacht.
Der US-amerikanische Telekommunikationsriese nutzt Zoovu, um ihren Kunden zu helfen, das Kabelerlebnis zu personalisieren. Kunden können gebuchte Kabel- und Internetpakete unkompliziert auf die eigenen Interessen, Bedürfnisse und Sehgewohnheiten abstimmen, was den Verkauf neuer TV-Pakete und -Bündel deutlich beschleunigt.
Der digitale Produktkonfigurator stellt zunächst gezielte Fragen zum Einsatzzweck und passt sich dynamisch an jeden Nutzer und deren Bedürfnisse an. Ob Kunden bohren, schrauben, sägen oder rasenmähen wollen, der Konfigurator findet nicht nur das richtige Gerät im Einhell Sortiment, sondern empfiehlt zusätzlich den passenden Power X-Change Akku sowie kompatible Zusatzgeräte. Kunden können damit alle notwendigen Produkte in einer Sitzung kaufen, was zudem den durchschnittlichen Bestellwert steigert.
Miele integriert seine zahlreichen digitalen Kaufberater und Assistenten auf hunderten Händler-Websites. So wird nicht nur Kunden geholfen, das passende Miele-Gerät zu kaufen, auch der Umsatz bei Händlern wird gesteigert.
MediaMarkt setzt Zoovu, gut in die Customer Journey eingebunden, zur Umsatzgenerierung in zahlreichen Produktkategorien ein. Die digitalen Kaufberater helfen kaufinteressierten Besuchern schnell eine informierte Kaufentscheidung zu treffen.
Mehr lesen: Wie können digitale Kaufberater umsatzwirksam in die Customer Journey integriert werden?
Die Kosmetikmarke Catrice, Teil des hessischen Beautyunternehmen Cosnova, kann sich über beachtliche 1.4 Mio Follower auf Facebook freuen. Mit Zoovus Conversational Chat Assistant werden KundInnen jetzt auch über den Facebook Messenger beraten und erhalten direkt personalisierte Kaufempfehlungen.
Sie möchten erfahren, wie Sie potenzielle Käufer mit Zoovu in Sozialen Netzwerken besser erreichen und konvertieren?
Whirlpool nutzt den Küchenkonfigurator, um den komplexen Entscheidungsprozess zu vereinfachen. Die Conversion-Rate stiegt damit um das 3-fache und die durchschnittliche Sitzungsdauer hat sich um 20% verlängert.
Der Tarifberater von Swisscom stellt dank KI immer die richtigen Fragen, um Besucher zu den perfekten B2B-Lösungen zu führen. Durch die Einbindung eines Formulars am Ende der Beratung werden um 3-5x mehr qualifizierte Leads generiert, als mit statischen Erlebnissen.
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Cookie Name | Domain | Purpose | Classification | Type | Expiry |
__cf_bm | .hubspot.com | Cloudflare cookie related to bot management | Third party | HTTP | 1 day |
__cf_bm | .g2crowd.com | Cloudflare cookie related to bot management | Third party | HTTP | 1 day |
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rc::c | google.com | Used to distinguish between humans and bots. | Third party | HTML | Session |
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Cookie Name | Domain | Purpose | Classification | Type | Expiry |
__hssc | .zoovu.com | Hubspot cookie for website analytics. Keeps track of sessions. Determines if HubSpot should increment the session number and timestamps in the __hstc cookie. | First party | HTTP | 30 minutes |
__hssrc | .zoovu.com | Hubspot cookie. Determines if the visitor restarted their browser. | First party | HTTP | Session |
__hstc | .zoovu.com | HubSpot cookie. Main cookie for tracking visitors. | First party | HTTP | 13 months |
_cltk | .zoovu.com | Installed b Microsoft Clarity tool and stores information about how visitors use the website | Third party | HTML | Session |
_dc_gtm_UA-131874126-1 | .zoovu.com | Google Analytics statistics cookie. | First party | HTTP | 1 minute |
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_gat_UA-131874126-5 | .zoovu.com | Google Analytics pattern type cookie. A variation of the _gat cookie used to limit the amount of data recorded by Google on high traffice volume websites. | First party | HTTP | Session |
_gid | .zoovu.com | Google Analytics cookie to store and count pageviews. | First party | HTTP | 1 day |
_hjid | .zoovu.com | Hotjar used to store a unique user ID. Set when a visitor first lands on a page with Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will attributed to the same user ID. | First party | HTTP | 1 year |
AnalyticsSyncHistory | .linkedin.com | Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | Third party | HTTP | 1 month |
cdids | google.com | Collects information about a visitor's use of the website. | Third party | HTML | Persistent |
CLID | clarity.com | Identifies the first time Clarity saw this user on any site using Clarity. Value passed: string. | Third party | HTTP | Session |
MR | .c.bing.com | Indicates whether to refresh MUID. Value passed: flag. | Third party | HTTP | 7 days |
MR | .c.clarity.ms | Indicates whether to refresh MUID. Value passed: flag. | Third party | HTTP | 7 days |
MR | .bat.bing.com | Indicates whether to refresh MUID. Value passed: flag. | Third party | HTTP | 7 days |
referrerCookie | zoovu.com |
| First party | HTTP | 1 month |
sis_ga_{IDENTIFIER} | .zoovu.com | Google Analytics cookie related to a visitors interactions with an advisor | Third party | HTTP | 2 years |
sis_ga_{IDENTIFIER}_gid | .zoovu.com | Google Analytics cookie related to a visitors interactions with an advisor | Third party | HTTP | 1 day |
SM | .c.clarity.ms | Used in synchronizing the MUID across Microsoft domains. Value passed: Character flags. | Third party | HTTP | Session |
smartassistant-cid | .zoovu.com | Stores the user id created when a visitor interacts with an advisor in order to identify when a visitor returns to the advisor from another page. | First party | HTTP | 14 months |
smartassistant-id | zoovu.com | Remembers the state of an advisor (answers selected, which page, etc.) in order to restore the advisor to the same state when a visitor returns to the advisor from another page. | First party | HTTP | Session |
smrt42-visited-advisors | zoovu.com | Stores a list of advisors visited by a user so that advisors can be restored to the previous state upon returning to a previously visited advisor. | First party | HTTP | Session |
udla::last-ei | google.com | Browser storage variable used to store information about how visitors use the website and any advertising the visitor may have seen before visiting the website. | Third party | HTML | Persistent |
undefined | zoovu.com | Collects data on visitor interaction with the website's video content. | Third party | HTML | Persistent |
utm_content | zoovu.com | Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective. | First party | HTTP | 1 month |
wistia | zoovu.com | Used by the website to track the visitor's use of video-content - The cookie roots from Wistia, which provides video-software to websites. | Third party | HTML | Persistent |
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Cookie Name | Domain | Purpose | Classification | Type | Expiry |
hubspotutk | .zoovu.com | HubSpot cookie. Keeps track of a visitor's identity. Passed to HubSpot on form submission and used when duplicating contacts. It contains an opaque GUID to represent the current visitor. | First party | HTTP | 13 months |
ip2location_redirection_first_visit | zoovu.com | Provides information on what country a visitor is coming from. | First party | HTTP | 1 day |
lang | .ads.linkedin.com | Used to remember a user's language setting | Third party | HTTP | Session |
loglevel | zoovu.com | Maintains settings and outputs when using the Developer Tools Console on current session | First party | HTML | Persistent |
yt.innertube::nextId | youtube.com | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Third party | HTML | Persistent |
yt.innertube::requests | youtube.com | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Third party | HTML | Persistent |
yt-remote-cast-available | youtube.com | Stores the user's video player preferences using embedded YouTube video | Third party | HTML | Session |
yt-remote-cast-installed | youtube.com | Stores the user's video player preferences using embedded YouTube video | Third party | HTML | Session |
yt-remote-connected-devices | youtube.com | Stores the user's video player preferences using embedded YouTube video | Third party | HTML | Persistent |
yt-remote-device-id | youtube.com | Stores the user's video player preferences using embedded YouTube video | Third party | HTML | Persistent |
yt-remote-fast-check-period | youtube.com | Stores the user's video player preferences using embedded YouTube video | Third party | HTML | Session |
yt-remote-session-app | youtube.com | Stores the user's video player preferences using embedded YouTube video | Third party | HTML | Session |
yt-remote-session-name | youtube.com | Stores the user's video player preferences using embedded YouTube video | Third party | HTML | Session |
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Cookie Name | Domain | Purpose | Classification | Type | Expiry |
_clck | .zoovu.com | Stores a unique (Microsoft Clarity?) user ID and preferences. Value passed is a string. | First party | HTTP | 1 year |
_clsk | .zoovu.com | Microsoft Clarity cookie (?). Connects multiple page views by a user into a single Clarity session recording. Values passed: string. | First party | HTTP | 2 days |
_fbp | .zoovu.com | Facebook cookie to store and track visits across websites. | First party | HTTP | 3 months |
_gcl_au | .zoovu.com | Google Adsense cookie used to store and track conversions. | First party | HTTP | 3 months |
_GRECAPTCHA | google.com | Google reCAPTCHA to provide spam protection | Third party | HTTP | 6 months |
_Ifa | .zoovu.com | Leadfeeder cookie collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site | First party | HTTP | 2 years |
_lfa | zoovu.com | Leadfeeder cookie collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site | First party | HTML | 2 years |
_lfa_expiry | zoovu.com | Leadfeeder cookie collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site | First party | HTML | Persistent |
_uetsid | .zoovu.com | Bing Ads cookie to store and track visits across websites. Used to determine what ads should be shown to the end user. | First party | HTTP | 2 days |
_uetvid | .zoovu.com | Bing Ads cookie to store and track visits across websites. Used to determine what ads should be shown to the end user. | First party | HTTP | 13 months |
1P_JAR | .google.com | Tracks how visitor uses the website and ads they may have seen before visiting the website. | Third party | HTTP | 1 month |
ANONCHK | .c.clarity.ms | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. Value passed: flag. | Third party | HTTP | 1 day |
bcookie | .linkedin.com | To store browser details | Third party | HTTP | 2 years |
datr | .facebook.com | Facebook cookie to provide fraud prevention. Identifies the browser being used to connect to Facebook independent of the logged in user. | Third party | HTTP | 2 years |
fr | .facebook.com | Facebook cookie to provide ad delivery or retargeting. | Third party | HTTP | 3 months |
IDE | .doubleclick.net | Doubleclick (Google) primarily used for Googles real time bidding advertising exchange. | Third party | HTTP | 2 years |
li_sugr | .linkedin.com | LinkedIn cookie that stores browser details | Third party | HTTP | 3 months |
lidc | .linkedin.com | LinkedIn cookie that stores actions performed on the website | Third party | HTTP | 1 day |
MUID | .clarity.ms | Identifies unique web browsers. These cookies are used for advertising, site analytics, and other operational purposes. | Third party | HTTP | 24/25 days |
MUID | .bing.com | Identifies unique web browsers. These cookies are used for advertising, site analytics, and other operational purposes. | Third party | HTTP | 24/25 days |
NID | .google.com | Google Ads Optimization cookie to provide ad delivery or retargeting and store use preferences. | Third party | HTTP | 6 months |
sb | .facebook.com | Facebook cookie that stores browser details. | Third party | HTTP | 2 years |
sb_wiz.qc | google.com | This browser storage variable is used to store information about how the end user uses the site and any advertising that the end user may have seen before visiting the site. | Third party | HTML | Persistent |
sb_wiz.zpc. | google.com | This browser storage variable is used to store information about how the end user uses the site and any advertising that the end user may have seen before visiting the site. | Third party | HTML | Persistent |
SRM_B | .c.bing.com | Microsoft Bing cookie | Third party | HTTP | 13 months |
U | .adsymptotic.com | LinkedIn advertising cookie used a Browser Identifier for users outside the Designated Countries (i.e. EU/EEA countries). | Third party | HTTP | 3 months |
UserMatchHistory | .linkedin.com | LinkedIn Ads ID syncing | Third party | HTTP | 1 month |
VISITOR_INFO1_LIVE | .youtube.com | Youtube cookie to keep track of user preferences including whether a visitor is using the new or old version of the Youtube interface. | Third party | HTTP | 6 months |
wd | .facebook.com | Facebook cookie to store browser window dimensions and optimise rendering of the page. | Third party | HTTP | 7 days |
YSC | .youtube.com | Youtube cookie that tracks interaction with embedded Youtube video content. | Third party | HTTP | Session |