Improving content navigation and discovery requires businesses to take control of the massive amounts of data, information, and content they’ve created to communicate the value of products and services.
Improving content navigation and discovery requires businesses to take control of the massive amounts of data, information, and content they’ve created to communicate the value of products and services.
To be effective in delivering the discovery experiences customers expect in today’s digital-first world, it is necessary to make sense of all this data and information through automated product content enrichment that leverages product ontologies and semantic knowledge. Only then can businesses deliver buyer-oriented, scalable, and profitable content discovery experiences in the form of intelligent site search, conversational assistants, product configurators, and more.
