Give customers the power to configure, bundle, and purchase the perfect products in one, seamless experience

Build 3D product configurators to increase cross-selling, upselling, and average order value while simplifying the buying experience with Zoovu's Configuration Studio.

See Configuration Studio in action with a custom demo
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zoovu product configurator

Join the world's biggest brands using Zoovu to fuel their ecommerce success

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Kitchen Configurator
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Stand Mixer Customization
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Design your space
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Helmet Configurator
GE Healthcare

Help customers find products that work together and work for them, no matter how big or complex your catalog is, with Zoovu's online product configurators


Design and launch visual product configurators from a single platform without being a coding expert

  • Build 3D configurators that are visually engaging and easy-to-navigate using pre-built themes. Customize and update them with little coding and zero help from IT.
  • Use guided selling assistants to personalize the products shown on configurators and generate personalized recommendations so customers aren't overwhelmed by choice.
  • Connect multiple product configurators together to make a single experience for customers buying for more than one machine, room, and more.

"Using Zoovu, we've exceeded buyer expectations for what B2B buying can be and continue to see extraordinary ROI." - Ryan Satre, Senior Manager of Ecommerce Strategy, 3M

Get a step-by-step look at building a product configurator
 create custom product configurator

Make it easy for buyers to find and design compatible product sets with cleaner product data and more customer insights

  • Clean, standardize, and enrich product data from thousands of SKUs. Use this data, and Zoovu’s AI, to create ultra-relevant and accurate product relationships with almost no manual work.
  • Segment products into catalogs and link them to your product configurators. Automatically update these catalogs when new SKUs are added to your portfolio.
  • Collect zero-party data on what products customers are configurating and purchasing most so you can optimize the experience for buyers

Over 1.6 million people engage with Zoovu experiences on brand sites every month

See how you can turn your product data, no matter how messy it is, into configurators
 capture better data

Cut sales cycles from months to days and create ultra-targeted marketing campaigns

  • Integrate product configurators with your CPQ or other sales systems so your sales team can build the right bundles and configurations in a single call.
  • Allow buyers to configure their perfect product and submit it for a quote ahead of a call with your sales team to accelerate the sales process.
  • Give customers the option to save product configurations and bundles so you can capture lead information and use it to create hyper-relevant marketing campaigns.

"With Zoovu, we were able to take our digital strategy to a whole new level. The numbers speak for themselves." - Andreas Hoffman, Head of Domain Applications & Content Factory, Einhell Germany

Learn how to upgrade your sales playbook with Configuration Studio
 enable sales teams

Add product configurators to any channel, in any region in minutes without spending all your time and budget

  • Automatically translate your 3D configurator into any language with a click of a button so you can deploy across regions.
  • Embed your visual configurator on any owned or retail channel in seconds with just two lines of code.
  • Manage all your product configurators, across all channels and regions, from a central dashboard.

"We needed a solution that presented the full range of Canon products in a category and accurately lead a customer to the right choice. Zoovu helps us do that." - Vishal Patel, Digital Interactions Specialist, Canon EMEA

See how easy it is to scale product configurators with Zoovu
 lanch multi region

The world's biggest brands are boosting engagement, conversions, and sales with Zoovu's visual product configurators

  • KitchenAid

    • Problem

      Customers weren't aware of many of the KitchenAid's products, which was leading to low sales and AOV.

    • Solution

      Created a visual product configurator with Zoovu for easier bundling and more cross-sell opportunities.

    • Result

      65% increase in AOV

  • Bosch

    • Problem

      Wanted to create engaging customer experiences that also boosted sales on a global scale, but lacked the capacity to do it.

    • Solution

      Developed 3D product configurators with Zoovu and rolled them out to hundreds of channels to improve CX and speed to market.

    • Result

      6x increase in AOV

  • Einhell

    • Problem

      Customers struggled to understand technical product descriptions and figure out which ones to buy together.

    • Solution

      Built and launched a product configuration experience in just four weeks with Zoovu to help customers bundle products.

    • Result

      60% increase in sales in three months

Give customers a hyper-personalized shopping experience while staying compliant, accessible, and secure

GDPR compliant
Comply with GDPR

Zoovu is GDPR compliant so your customers' data is private and secure

WCAG and ADA compliant
Build for WCAG and ADA requirements

Zoovu's design tools allow you to build assistants that align with accessibility regulations

Secure your data with SOC 2 Type 2

Zoovu is SOC 2 Type 2 certified so you can be certain that your data is protected

Integrate Zoovu with your PIM, ERP, CRM, and
any other system you rely on

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Product overview

Conversation Studio

Generate personalized product recommendations
Ask customers a series of questions and give personalized product recommendations based on their needs and preferences.

Search Studio

Power site search with AI
Deliver more accurate and relevant search results so customers can find products faster and easier.

Advisor Studio

Connect customers with a personal product advisor
Give customers access to Zoe, a generative AI shopping assistant powered by Zoovu Advisor Studio. Create personalized product descriptions and answer customer questions in real-time to help buyers click ‘add to cart’ with confidence.

Zoovu Data Platform

Clean, organize, and enrich product data
Automatically collect, clean, and translate product data into the language of customers so they can find products easier and faster.
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Frequently asked questions

A visual product configurator is an easy and interactive way for customers of an ecommerce site to configure and bundle products in one place. For example, your customers may be buying an industrial drill or a pair of running shoes. A configurator helps the customer build a product bundle that fits their needs, like pairing the right charging cable with the right drill or recommending an entire cold-weather outfit to match the shoes.

Using product configurators on your website ensures customers can find products that are compatible with each other without being experts or doing a lot of research. It also helps brands to capitalize on upsell and cross-sell opportunities.

This is what several of our customers tried and failed to do. Bosch is one example. They spent years and lots of money trying to build their own product configurators. They faced a lot of obstacles when creating the configurator, including cleaning their product data, making proper associations, finding a platform for the configurator, and designing it. By the end of the project, costs had spiraled. To make matters worse, the configurator was ineffective and maintaining it was costly and time-consuming.

This is one example of how difficult it is to create a visual product configurator from scratch. That’s why Zoovu was built. We’ve been building product discovery experiences for over 15 years. Our platform is designed to build configurators and handle the quantity and complexity of the data and maintenance that comes with it.

If this sounds like you, you’re not alone. Most companies we work with struggle with fragmented, incomplete, inconsistent, and siloed data. Zoovu was built to solve this problem. It uses AI to collect product data from various sources (like PDFs, webpages, reviews, and PIMs), clean it, and standardize it.

Instead of hiring entire teams to constantly review and tag thousands of SKUs, Zoovu’s AI automates the process so it can be done in a few hours. Every time a new product or variation is added or updated, the change is automatically reflected in Zoovu, so maintaining your catalog is easy. This data can be exported to your other business systems so multiple departments can work with a single source of data.

Having said all that, you can rest assured that your data will be in great condition to create a visual product configurator when you use Zoovu. This means having all your product data in one place, standardized, and enriched so you can make accurate and relevant associations between products.

It depends. I know that’s probably not the straightforward answer you want, but there are a couple of variables that determine how long it takes for our customers to build and launch product configurators.

The first is the complexity and quality of your product data. The second is the resources available to design, create, test, and deploy the configurator. While those are the two biggest variables, there are others that could impact your time to market, including if there are any integrations needed and the complexity of the configurator itself.

If your data is relatively simple and clean, if your configurator is visually and logically simple, and if you can dedicate lots of time to the project, it can take two to four weeks. For projects with lots of complex and disjointed data, with few resources available, it may take longer than four weeks to launch.

Security is our number-one priority when it comes to your data and the data of your customers. Zoovu is Soc 2 Type 2 certified, the most globally recognized and stringent certification when it comes to securely managing customer data. All data provided by your customers is anonymous to Zoovu—we don’t have access to data about an individual that interacts with a Zoovu configurator, meaning your customers are guaranteed privacy. Zoovu is also GDPR compliant.

Yes, Zoovu can integrate with almost any system your business relies on, including CPQs, PIMs, ERPs, and CRMs. For a list of systems we commonly integrate with, visit our integrations page.

Better data, experiences, and intelligence drive better
outcomes every time.

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