Laut Research and Markets wird der weltweite Geschenkemarkt bis 2024 einen Umsatz von über 400 Mrd. € verzeichnen.
Die Zeit rund um besondere Feiertage ist also eine gute Gelegenheit, neue Kunden zu gewinnen und bestehende zu binden.
In diesem E-Book erfahren Sie,
Warum saisonale Feiertage nicht nur zur Umsatzsteigerung für viele Unternehmen so wichtig sind
9 Tipps und Beispiele, wie Sie Feiertagskampagnen erfolgreich planen und umsetzen
Wie interaktive Geschenkefinder Ihnen helfen, Ihren Onlineverkauf rund um besondere Feiertage zu maximieren
Die Experten für
AI Conversational
Commerce
Erfolgreich von der Suche
zum Kaufaschluss.
Husqvarna verbessert mit ihrem interaktiven Berater nicht nur das Kauferlebnis, sondern auch die allgemeine Markenwahrnehmung. Kunden werden bereits früh in der Customer Journey abgeholt, informiert und beraten, was deren Kaufentscheidung letztlich positiv beeinflusst.
Wer schon einmal mit Schrauben zu tun hatte weiß, es gibt eine enorme Menge an verschiedenen Schraubenarten für unterschiedliche Werkstoffe, Materialien und Einsatzzwecke. Das macht den Kauf der passenden Schrauben für Online-Kunden nicht gerade einfach.
Der SPAX Schraubenfinder führt Heimwerker und Profis, ohne langes Suchen, zu den passenden Schrauben. Der Traffic wird damit besser konvertiert, als mit passiven, statischen Online-Erlebnissen.
Amazon bindet digitale Kaufberater in hunderten Produktkategorien ein, um die Auswahl für Kunden und letztendlich Kaufentscheidungen zu vereinfachen. Die digitalen Kaufberater werden mittels der proprietären Zoovu KI laufend angepasst, um die Performance und Ergebnisse zu optimieren.
Sie möchten mehr erfahren? Kontaktieren Sie uns
Rose Bikes führt Kunden mit wenigen Fragen schnell zu einer kuratierten Fahrrad-Auswahl und generiert dabei wertvolles Wissen über Kundenbedürfnisse und -präferenzen. Damit wird der Weg zur Kaufentscheidung für Kunden deutlich einfacher gemacht.
Der US-amerikanische Telekommunikationsriese nutzt Zoovu, um ihren Kunden zu helfen, das Kabelerlebnis zu personalisieren. Kunden können gebuchte Kabel- und Internetpakete unkompliziert auf die eigenen Interessen, Bedürfnisse und Sehgewohnheiten abstimmen, was den Verkauf neuer TV-Pakete und -Bündel deutlich beschleunigt.
Der digitale Produktkonfigurator stellt zunächst gezielte Fragen zum Einsatzzweck und passt sich dynamisch an jeden Nutzer und deren Bedürfnisse an. Ob Kunden bohren, schrauben, sägen oder rasenmähen wollen, der Konfigurator findet nicht nur das richtige Gerät im Einhell Sortiment, sondern empfiehlt zusätzlich den passenden Power X-Change Akku sowie kompatible Zusatzgeräte. Kunden können damit alle notwendigen Produkte in einer Sitzung kaufen, was zudem den durchschnittlichen Bestellwert steigert.
Miele integriert seine zahlreichen digitalen Kaufberater und Assistenten auf hunderten Händler-Websites. So wird nicht nur Kunden geholfen, das passende Miele-Gerät zu kaufen, auch der Umsatz bei Händlern wird gesteigert.
MediaMarkt setzt Zoovu, gut in die Customer Journey eingebunden, zur Umsatzgenerierung in zahlreichen Produktkategorien ein. Die digitalen Kaufberater helfen kaufinteressierten Besuchern schnell eine informierte Kaufentscheidung zu treffen.
Mehr lesen: Wie können digitale Kaufberater umsatzwirksam in die Customer Journey integriert werden?
Die Kosmetikmarke Catrice, Teil des hessischen Beautyunternehmen Cosnova, kann sich über beachtliche 1.4 Mio Follower auf Facebook freuen. Mit Zoovus Conversational Chat Assistant werden KundInnen jetzt auch über den Facebook Messenger beraten und erhalten direkt personalisierte Kaufempfehlungen.
Sie möchten erfahren, wie Sie potenzielle Käufer mit Zoovu in Sozialen Netzwerken besser erreichen und konvertieren?
Whirlpool nutzt den Küchenkonfigurator, um den komplexen Entscheidungsprozess zu vereinfachen. Die Conversion-Rate stiegt damit um das 3-fache und die durchschnittliche Sitzungsdauer hat sich um 20% verlängert.
Der Tarifberater von Swisscom stellt dank KI immer die richtigen Fragen, um Besucher zu den perfekten B2B-Lösungen zu führen. Durch die Einbindung eines Formulars am Ende der Beratung werden um 3-5x mehr qualifizierte Leads generiert, als mit statischen Erlebnissen.
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bcookie | .linkedin.com | To store browser details | Third party | HTTP | 2 years |
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SRM_B | .c.bing.com | Microsoft Bing cookie | Third party | HTTP | 13 months |
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