Drive higher AOV with interactive product configurators

Build 3D product configurators to increase cross-selling, upselling, and average order value while simplifying the buying experience.

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Help customers find products that work together and work for them, no matter how big or complex your catalog is, with Zoovu's online product configurators

CREATE CUSTOM PRODUCT CONFIGURATORS

Design and launch visual product configurators from a single platform without being a coding expert

  • Build 3D configurators that are visually engaging and easy-to-navigate using pre-built themes. Customize and update them with little coding and zero help from IT
  • Use guided selling assistants to personalize the products shown on configurators and generate personalized recommendations so customers aren't overwhelmed by choice.
  • Connect multiple product configurators together to make a single experience for customers buying for more than one machine, room, and more.

"Using Zoovu, we've exceeded buyer expectations for what B2B buying can be and continue to see extraordinary ROI." - Ryan Satre, Senior Manager of Ecommerce Strategy, 3M

Get a step-by-step look at building a product configurator
 create custom product configurator
CAPTURE BETTER PRODUCT AND CUSTOMER DATA

Make it easy for buyers to find and design compatible product sets with cleaner product data and more customer insights

  • Clean, standardize, and enrich product data from thousands of SKUs. Use this data, and Zoovu’s AI, to create ultra-relevant and accurate product relationships with almost no manual work.
  • Segment products into catalogs and link them to your product configurators. Automatically update these catalogs when new SKUs are added to your portfolio.
  • Collect zero-party data on what products customers are configurating and purchasing most so you can optimize the experience for buyers

Over 1.6 million people engage with Zoovu experiences on brand sites every month

See how you can turn your product data, no matter how messy it is, into configurators
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ENABLE YOUR SALES AND MARKETING TEAMS

Cut sales cycles from months to days and create ultra-targeted marketing campaigns

  • Integrate product configurators with your CPQ or other sales systems so your sales team can build the right bundles and configurations in a single call.
  • Allow buyers to configure their perfect product and submit it for a quote ahead of a call with your sales team to accelerate the sales process.
  • Give customers the option to save product configurations and bundles so you can capture lead information and use it to create hyper-relevant marketing campaigns.

"With Zoovu, we were able to take our digital strategy to a whole new level. The numbers speak for themselves." - Andreas Hoffman, Head of Domain Applications & Content Factory, Einhell Germany

Learn how to upgrade your sales playbook with Configuration Studio
 enable sales teams
LAUNCH MULTI-REGION AND MULTI-CHANNEL EXPERIENCES

Add product configurators to any channel, in any region in minutes without spending all your time and budget

  • Automatically translate your 3D configurator into any language with a click of a button so you can deploy across regions.
  • Embed your visual configurator on any owned or retail channel in seconds with just two lines of code.
  • Manage all your product configurators, across all channels and regions, from a central dashboard.

"We needed a solution that presented the full range of Canon products in a category and accurately lead a customer to the right choice. Zoovu helps us do that." - Vishal Patel, Digital Interactions Specialist, Canon EMEA

See how easy it is to scale product configurators with Zoovu
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Simplification is one of our key strategic pillars. Whenever we can use technology to achieve this goal, we do it. The Bosch Accessory Advisor built with Zoovu simplifies the user journey.
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Bosch - Zoovu assistant

Give customers a hyper-personalized shopping experience while staying compliant accessible, and secure

GDPR compliant
Comply with GDPR

Zoovu is GDPR compliant so your customers’ data is private and secure

WCAG and ADA compliant
Build for WCAG and ADA requirements

Zoovu’s design tools allow you to build assistants that align with accessibility regulations

AICPA SOC
Secure your data with SOC 2 Type 2

Zoovu is SOC 2 Type 2 certified so you can be certain that your data is protected

Integrate Zoovu with your PIM, ERP, CRM, and
any other system you rely on

SAP logo integrationHubSpot logo integrationShopify Plus logo integrationSalesforce Commerce Cloud logo integrationWooCommerce logo integrationBigCommerce logo integrationPrestashop logo integrationbazaarvoice logo integration

Platform overview

Zoovu delivers AI-powered search, guided selling, configuration,
and bundling—all from a single, scalable platform.

AI search Guided selling and product finders Visual configurators Bundling and
recommendations
AI shopping assistants Data enrichment

Smarter search that understand what buyers mean–not just what they type.

  • Interprets natural language, context, and buyer intent
  • Delivers dynamic results based on enriched product data
  • Replaces static filters with intelligent, adaptive suggestions
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Euronics saw 8x lower cart abandonment with Zoovu AI Search than the retail average.

Lead buyers to the right product with zero guesswork.

  • Ask-the-expert flows that mimic human guidance
  • Match products based on needs, use cases, and goals
  • Eliminate decision fatigue with interactive recommendations
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Canon product finders drove a 53% lift in conversion rate.

Let buyers build exactly what they need—without back-and-forth.

  • Dynamic configuration flows that adapt to product logic
  • Visual assembly of bundles, kits, and BOMs
  • Automatically prevents invalid combinations or errors
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KitchenAid configurator saw a 65% increase in average order value.

Increase AOV with personalized suggestions that make sense.

  • Recommend accessories, add-ons, and related products
  • Build bundles based on buyer behavior—not guesswork
  • Upsell without interrupting the buying flow
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Einhell reduced search abandonment by 35% with smart recommendations.

Bring your product expertise to life—at scale.

  • Chat-based product discovery experience powered by Zoovu GenAI
  • Learns from buyer signals and adapts in real time
  • Fills content gaps instantly with AI-generated insights
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Used across 3.38M+ interactions with a 71% helpfulness rating from buyers.

Power every experience with clean, enriched product data.

  • Connects to ERP, PIM, and CRM to unify and structure information automatically
  • Standardizes attributes and fills gaps without manual effort
  • Creates AI-ready inputs for search, guided selling, configuration, and recommendations
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Zoovu processes product data on 57 million SKUs daily.

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Enrich data. Power discovery. Drive growth.