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SmartAssistant Merges with eCommerce Solutions Provider Zoovu

Thu, 01/10/2019

Merger Will Accelerate U.S. Market Growth for Leading AI Digital Sales Assistant Platform


NEW YORK, NEW YORK, Jan. 10, 2019: SmartAssistant, the leading AI digital sales assistant platform, today announced that it has merged with Zoovu, a SaaS solution provider suited to help brands deliver more engaging, intuitive and informative shopping experiences. In addition to providing liquidity for selling shareholders, Zoovu is investing capital to support organic growth and strategic acquisitions within the U.S. market.


Building on five years of customer success, Zoovu has been a pioneer in the AI digital sales assistant space, helping organizations of all sizes – including Amazon, Canon and Coty – to better understand their customers’ wants and needs via a unique conversational experience. Zoovu’s technology leverages behavioral and product analytics to "learn” consumer interaction patterns with the goal of solving the “I-want moment” – the point in time when customers make their purchase decision. Ultimately, this allows consumers to find their optimal products, while providing improved average order value (AOV) and reduced returns for brands. 

“Since Zoovu’s founding, our mission has been to enable balanced, two-way engagement between brands and consumers by making the digital shopping experience more conversational, convenient and personalized,” said Rob Mullen, CEO of Zoovu. “We remain steadfast in this goal and our merger with SmartAssistant reflects our desire to keep pace with shoppers’ broadening and dynamic expectations, while also driving the engagement economy for brands via our advanced AI algorithms and comprehensive data sets.”

In 2018, Zoovu saw continued growth in the U.S., EMEA and APAC markets. Looking ahead, Zoovu expects to continue to increase market share and acquire new customers that span both household names and emerging brands.

“Zoovu and SmartAssistant complement one another naturally, and together, we have a ripe opportunity to influence traditional consumer behavior, while better humanizing brands’ digital presences, with our technology suite,” continued Mullen.  

To learn more about Zoovu’s proprietary technology and the engagement economy, please visit www.zoovu.com.

About Zoovu:

Zoovu’s mission is to humanize the digital engagement experience. We engage and advise millions of consumers every day to help them find the perfect products and services. As a data-first and AI-centric company, Zoovu leverages all of today’s digital touchpoints to enable authentic 1-1 conversations. We empower brands to truly understand their customers and help deliver incredible brand engagement by asking questions. Zoovu has trained digital assistants across 300+ categories, including consumer electronics, healthcare, banking and telecommunications, and is used by over 150 premium brands and retailers in over 80 countries and across more than 40 different languages. To find out more visit www.zoovu.com

Media Contacts

Sarah Assous
+44 7904 306092

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