Build vs. buy:
Why Zoovu’s AI search outperforms DIY Elasticsearch

Empower your team (not just your developers) with Zoovu. Our platform lets merchandisers optimize search and upselling effortlessly, leaving developer-first solutions like Elastic in the dust.

Future-proof your search with Zoovu

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"With Zoovu, we drive revenue and solidify our market position as easy to work and to buy from."

Ram Iyer, Sr. Director of Digital Strategy and eCommerce, Microsoft

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"Our conversion rate increased by 30% overnight. Customers weren’t abandoning the site anymore."

Dan Leeder, Vice President and Co-owner, Noble Knight Games

AI search you can launch in as little as four weeks

The world's biggest brands are switching to Zoovu search because they are seeing
exponential growth in user engagement and sales conversions.

  • Lucky Bike uses Zoovu search to increase customer engagement and AOV

    The problem Lucky Bike faced

    High zero-result rates and bounce rates. Limited ability to customize results pages led to low conversion rates.

    The solution Zoovu provided

    Enriched product data to increase search accuracy and relevancy. No-code customization of results to boost engagement. Integrated guided selling assistant to supplement search results.

    The results

    35% reduction in bounce rate

    47% increase in AOV

  • Straumann increased add-to-cart rates and order size with Zoovu search

    The problem Straumann faced

    Previous solution couldn’t handle complex product relationships and delivered low search accuracy.

    The solution Zoovu provided

    Enriched product data to increase search accuracy in three weeks. Flexible rankings, in-search comparison, dynamic product bundling, and guided selling ensured compatibility and increased engagement and AOV.

    The results

    Decreased zero results and abandonment rates. Increased add-to-order rates.

  • Noble Knight Games increases conversions by 30% with Zoovu AI Search

    The problem Noble Knight Games faced

    Poor site search made it hard for customers to find products, leading to lost sales.

    The solution Zoovu provided

    AI search enriched product data for better accuracy. The no-code platform enabled quick customization, launching in six weeks.

    The results

    30% increase in conversions

    100,000+ SKUs enriched

Ditch the DIY search headaches

Elastic offers a powerful open-source engine, but turning it into a high-converting product search experience is all on you. From coding relevance algorithms to maintaining servers, a DIY approach can drain time and resources. Zoovu removes that burden. Our end-to-end AI search platform comes ready to deploy, so you get a world-class, optimized search experience without the endless development cycle or maintenance worries.

What makes Zoovu different

AI that understands intent

Zoovu’s AI-driven search is ready out of the box to interpret synonyms, context, and user behavior, delivering spot-on results. With Elastic, these capabilities aren’t automatic as you’d have to build and fine-tune them yourself or integrate costly plug-ins.

Faster time-to-value

Launch a sophisticated search experience in a matter of weeks with Zoovu. In contrast, crafting a solution on Elastic can take months of development and testing. Zoovu lets you start capturing revenue opportunities immediately rather than spending time on back-end plumbing.

No-code merchandiser control

Zoovu empowers your business users with easy visual tools to adjust rankings, banners, and more on the fly. Elastic provides no built-in merchandising interface, so every tweak demands developer input and deployment cycles. With Zoovu, your merchandisers can optimize search experiences daily without writing a single line of code.

Scalability without the stress

Zoovu’s cloud-based platform scales automatically with your traffic and catalog growth, and our team handles the heavy lifting. Elastic can scale technically, but you’re responsible for managing clusters, indexes, and relevance as data grows (or paying for hosted services). Zoovu spares your team the operational headaches, so you can focus on strategy, not infrastructure.

Predictable cost & support

Zoovu’s transparent subscription means you know what you’re paying for, and it includes dedicated support plus continuous improvements. Elastic’s software might be free, but achieving a reliable, top-tier search with it isn’t. You’ll invest heavily in engineers, infrastructure, and upkeep. The total cost of ownership can quickly surpass expectations. Zoovu delivers a lower-risk, higher-value investment.

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Why enterprises choose Zoovu over Elastic

Feature / Benefit

Elastic

Zoovu

Launch time

Building a comparable experience from scratch often takes several months.

Most teams are live in about four weeks and start seeing results quickly.

Intelligence

Elastic provides a basic search engine that needs extensive customization to support relevance and personalization.

Zoovu includes built-in AI and machine learning that understands customer intent and keeps improving over time.

Merchandising

Elastic does not include built-in merchandising tools, so updates require scripts or developer support.

Teams can manage results, promotions, and content updates without any coding.

Maintenance

Elastic requires you to manage infrastructure, scaling, and support, unless you pay for a separate hosted service.

Zoovu handles all hosting, scaling, and updates through a fully managed service.

Total cost

While Elastic may appear free, the real cost adds up quickly with development, plugins, and infrastructure needs.

Zoovu offers clear pricing with everything included, which helps reduce the total cost of ownership.

See Zoovu in action

Book a 20 minute demo and learn how Zoovu can rapidly boost your conversion rates
and average order value, all without the heavy lifting on your end.

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Better data, experiences, and intelligence
drive better outcomes every time.

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