Zoovu vs Constructor

From DTC to complex B2B:
Brands choose Zoovu over Constructor

Constructor was built for retail. Zoovu was built for every buying journey, whether your customers shop like consumers or buy like professionals.

Future-proof your search with Zoovu
Microsoft
“With Zoovu, we drive revenue and solidify our market position as easy to work and to buy from.”
Ram Iyer, Sr. Director of Digital Strategy and eCommerce, Microsoft
Noble Knight Games
“Our conversion rate increased by 30% overnight. Customers weren’t abandoning the site anymore.”
Dan Leeder, Vice President and Co-owner, Noble Knight Games

AI search you can launch in as little as four weeks

The world's biggest brands are switching to Zoovu search because they are seeing exponential growth in user engagement and sales conversions.

Lucky Bike uses Zoovu search to increase customer engagement and AOV

The problem Lucky Bike faced

High zero-result rates and bounce rates. Limited ability to customize results pages led to low conversion rates.

The solution Zoovu provided

Enriched product data to increase search accuracy and relevancy. No-code customization of results to boost engagement. Integrated guided selling assistant to supplement search results.

The results

  • 35% reduction in bounce rate
  • 47% increase in AOV
Lucky Bike product search powered by Zoovu

Every buying journey

Not just for retail

Constructor is a solid choice for large ecommerce brands, but it doesn’t translate as easily to businesses with B2B complexity or unique buying processes.

Zoovu gives you the flexibility to serve a wider range of use cases. Whether you're helping someone shop for a new pair of sneakers or guiding a buyer through hundreds of parts and specs, Zoovu supports more decision paths with less setup.

Zoovu hybrid product search and guided discovery

What makes Zoovu different

0 1

Works across B2C and B2B

Zoovu isn’t locked into one use case. You can use it to support both consumer shoppers and professional buyers. Constructor tends to focus on retail and has trouble adapting to more technical or layered sales motions.

Works across B2C and B2B

0 2

Turns search into a guided experience

Zoovu doesn’t just respond to keywords. It asks questions, learns from behavior, and helps people find what they need through interactive journeys. Most search tools, including Constructor, stop at results. Zoovu keeps the conversation going.

Turns search into a guided experience

0 3

Faster launch, quicker impact

You can launch Zoovu in about a month. The platform is easy to implement and doesn't require heavy customization before it starts driving results.

Faster launch, quicker impact

0 4

Tools built for business users

Your merchandising team can run Zoovu without writing code or submitting IT tickets. Everything is designed with usability in mind, which makes it easier to test, iterate, and act on what works.

Tools built for business users

0 5

Scales across your business

Zoovu works well across different geographies, product catalogs, and customer types. Whether you're growing a DTC brand or expanding a multi-brand business, Zoovu adapts without forcing a rebuild.

Scales across your business

Why enterprises choose Zoovu over Constructor

Feature / Benefit Zoovu Constructor
B2B + B2C flexibility Supports complex catalogs and technical buying paths Built primarily for ecommerce and retail brands
Product discovery approach Conversational and guided, not just reactive Traditional search experience with personalization
Time to value Typically goes live in 3 to 4 weeks Longer onboarding and setup process
Business user controls No-code dashboard with full merchandising control Business users often depend on developers
Use case coverage Handles both simple SKUs and detailed product specs Best suited for fast-moving ecommerce setups
Platform breadth Includes guided discovery, search, and configuration Primarily focused on search and basic merchandising

Better data, experiences, and intelligence
drive better outcomes every time.

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