Product Discovery ErlebnisseAutomatisieren und skalieren Sie Kundeninteraktionen

See how Gerber makes it easy for consumers to find the optimal combination of baby food and nutrition supplements.

With an intuitive engagement flow, personalization, and a needs-oriented, customized presentation of recommended products, Gerber builds trust and provides shoppers with a complete bundle of products best suited for the unique needs of each baby, leading to increased product visibility and higher AOV.

Lego’s customer base is as a diverse as their extensive product offerings – from sets with 10,000 pieces to themes like Harry Potter & Star Wars – customers have a lot to pick from.

To assist them, the iconic brand provides an engaging, interactive product discovery experience to quickly find the right Lego set based on individual preferences.

In addition to improving sales, Lego gains access to customer insights that help them better understand their audience, so they can continue to spark imagination for Lego lovers of all ages across the world.

See how Microsoft’s Surface Configurator gives customers the ability to create their personalized set of Microsoft products without having to spend a lot of time searching for the right products.

This helps Microsoft boost visibility of compatible products and increase AOV, while customers can be confident they’ve compiled a complete product set that is compatible and fits their unique needs.

Dräger, a leader in medical and safety technology products, uses a visual configurator to equip buyers with a self-service environment to customize firefighter helmets in a way never before possible.

The configurator is able to visualize every possible configurable offering while ensuring compliance and availability. By combining a visual configurator with CPQ, Dräger guides investment decisions and automates order entry and processing, minimizing manual interventions and reducing buying errors.

See how Bosch Home Appliances uses a visual configurator to help customers pick the right set of components for their Smart Indoor Gardening system.

As an emerging product category, it was important for Bosch Home Appliances to support and guide customers with an experience that educates them on the product and lets them customize aspects based on their unique needs, like what types of plants they want to grow and how long they are willing to wait for them to harvest.

This is all contained in a singular configuration environment where the customer can see all the options available and make an educated decision on their purchase.

Husqvarna’s product discovery solutions educate buyers on the value of their battery powered products and help them purchase the perfect tools and equipment for their application area, increase brand awareness and reduce returns.

This product discovery experience starts by gathering information on the type of lawn work the customer is looking to do, experience level, preferred work setting and more to recommend the right product bundle.

Vodafone knows its customers have different needs and requirements for their phone and their mobile plans.

In order to match them to the right phone and plan, the telco giant asks a series of questions to understand what their customers need and features that are important to them (i.e. access to 5G network, high quality camera).

With each customer interaction, Vodafone also gathers valuable insights about their audience’s preferences, interests, and needs that help them with product development and marketing campaigns.

See how UnderArmour guides customers to the right running shoe for their fitness needs by understanding what shoes are best for the customer’s unique needs.

Whether the customer is a road or off trail runner, needs additional lumber support, and frequency of wearing, they can be confident Underarmour recommends the optimal shoe that’ll keep them going.

Whether you’re a parent looking for your kid’s first bike or an enthusiast wanting to upgrade your road bike, Trek ensures customers of all experience levels can find the right bike for their needs.

Trek’s multiple product discovery experiences serve the need of customers at different stages in the buying process and ensure they are confident they’ve found the right product to purchase online or at a local retailer.

The love of coffee is universal, and Nespresso offers customers a Gift Assistant to help them share that love to their friends and family.

Whether the gift recipient is celebrating a wedding or the gift giver simply wants to say “thank you”, Nespresso helps customers find the right machine, accessories, pods, or even a combination of the 3, improving the gift shopping experience, cross- and upsell more effectively, and ultimately boost sales.

See how KitchenAid leverages Zoovu’s visual configurator to provide interactive product discovery experiences that let buyers customize their iconic stand mixers.

From colors, limited edition components, and a variety of accessories, customers can purchase exactly what they want and more.

KitchenAid has increased website engagement by over 60% and improved AOV by 40%.

JennAir brings consumer promotions to the digital age with their Curate Calculator. The brand wanted to simplify the complicated process of applying credits to eligible products in a visually appealing manner.

As the buyer selects a product and customizes features and appearance, they can see how much credit is available and can apply it to additional appliances to complete their kitchen suite.

Direct TV leverages Zoovu to help customers personalize their cable experience and accelerate the uptake of new TV packages and bundles.

The web product discovery experience enables customers to tailor their cable and internet subscription package to their interests and needs in a self-service environment.

By doing so, Direct TV has seen a 31% increase in AOV.

GE Healthcare provides medical buyers with a visual product discovery solution to configure their Vivid T8 Ultrasound machine, based on the intended application within their specific medical field.

By providing an end-to-end product discovery experience, buyers and internal teams spend 80% less time manually searching, evaluating, and configuring their Ultrasound machine. Even more important is, buyers are confident what they’ve configured is compatible and compliant with their medical facility to maintain a safe working environment.

When looking for a solution that would shorten the buyer’s journey and make the decision process fun and exciting, Bosch Home Appliances decided to launch an interactive Kitchen Planning Configurator.

It allows buyers to customize and visualize products within a self-service product discovery environment that ensures compatibility across product lines offered. Buyers get a better feel for what they are buying and see what else they need to create the kitchen of their dreams.

3M streamlines the purchase of PPE and other life-saving products. Their discovery experiences for varied product types help buyers understand and find the right products based on usage and risk management.

By automating and personalizing the buying process, 3M buyers can identify and purchase crucial products online without relying on 1:1 interactions with a sales rep – saving time and quickening sales cycles without compromising compatibility and compliance.

Husqvarna verbessert mit ihrem interaktiven Berater nicht nur das Kauferlebnis, sondern auch die allgemeine Markenwahrnehmung. Kunden werden bereits früh in der Customer Journey abgeholt, informiert und beraten, was deren Kaufentscheidung letztlich positiv beeinflusst.

Wer schon einmal mit Schrauben zu tun hatte weiß, es gibt eine enorme Menge an verschiedenen Schraubenarten für unterschiedliche Werkstoffe, Materialien und Einsatzzwecke. Das macht den Kauf der passenden Schrauben für Online-Kunden nicht gerade einfach.

Der SPAX Schraubenfinder führt Heimwerker und Profis, ohne langes Suchen, zu den passenden Schrauben. Der Traffic wird damit besser konvertiert, als mit passiven, statischen Online-Erlebnissen.

Amazon bindet digitale Kaufberater in hunderten Produktkategorien ein, um die Auswahl für Kunden und letztendlich Kaufentscheidungen zu vereinfachen. Die digitalen Kaufberater werden mittels der proprietären Zoovu KI laufend angepasst, um die Performance und Ergebnisse zu optimieren.

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Der US-amerikanische Telekommunikationsriese nutzt Zoovu, um ihren Kunden zu helfen, das Kabelerlebnis zu personalisieren. Kunden können gebuchte Kabel- und Internetpakete unkompliziert auf die eigenen Interessen, Bedürfnisse und Sehgewohnheiten abstimmen, was den Verkauf neuer TV-Pakete und -Bündel deutlich beschleunigt.

Der digitale Produktkonfigurator stellt zunächst gezielte Fragen zum Einsatzzweck und passt sich dynamisch an jeden Nutzer und deren Bedürfnisse an. Ob Kunden bohren, schrauben, sägen oder rasenmähen wollen, der Konfigurator findet nicht nur das richtige Gerät im Einhell Sortiment, sondern empfiehlt zusätzlich den passenden Power X-Change Akku sowie kompatible Zusatzgeräte. Kunden können damit alle notwendigen Produkte in einer Sitzung kaufen, was zudem den durchschnittlichen Bestellwert steigert.

Mehr lesen: Einhell Germany AG pusht den Online-Handel von Elektrowerkzeugen mit interaktiver Online-Produktberatung von Zoovu

Miele integriert seine zahlreichen digitalen Kaufberater und Assistenten auf hunderten Händler-Websites. So wird nicht nur Kunden geholfen, das passende Miele-Gerät zu kaufen, auch der Umsatz bei Händlern wird gesteigert.

MediaMarkt setzt Zoovu, gut in die Customer Journey eingebunden, zur Umsatzgenerierung in zahlreichen Produktkategorien ein. Die digitalen Kaufberater helfen kaufinteressierten Besuchern schnell eine informierte Kaufentscheidung zu treffen.

Mehr lesen: Wie können digitale Kaufberater umsatzwirksam in die Customer Journey integriert werden?