The Ultimate Guide to Product Detail Pages

Unlock high-performing product detail page optimization strategies from our analysis of over 2,000 elements on 125 top online product pages.

Download your copy of the report and discover:

• Common features from the best ecommerce product pages
• Opportunities for product page enhancements and customization using the best product detail page design principles
• How businesses adapt to buyer behavior trends with product detail page optimization
• Creative product detail page ideas from top ecommerce brands and their best product detail page designs

Key takeaways you’ll read about in this report:

• Consumers navigate through a lot of information online. The average product detail page (PDP) contains over 59 pieces of information—including product specifications, images, related products, and more. Learn how to guide your customers through all this information with product page layout best practices and strategies for product detail page optimization.
• Shoppers trust other shoppers more than brands. Over 90% of high-converting product pages feature customer reviews, and over half incorporate two or more types of social proof. Explore the best ecommerce product page practices and strategic product page enhancements that brands use to build credibility and trust.
• Brands are innovating to increase sales and reduce returns. The best ecommerce product pages include advanced product page enhancements like additional product recommendations (89.6%), on-page promotions (56.8%), and bundling options (47.2%). Discover how product detail page optimization can elevate your ecommerce strategy by implementing the best product detail page design techniques.