Caroline Egan

29 Articles Published | Follow:
how to collect and use zero party data effectively
Zero Party Data: How to Collect It and Use It Effectively
As consumers grow increasingly conscious of how companies use their data, businesses have scrambled to find new ways to obtain customer information—namely, by acquiring the customer’s consent. Imagine that—actually asking your customers to voluntarily share…
Life at Zoovu: A Conversation with Rodney Rodriguez
In this new series, we'll be interviewing Zoovu employees across all departments and regions. They'll give us insight into what life at Zoovu is like and how their roles make an impact in delivering AI-driven…
How to use digital sales rooms for b2b teams
B2B Digital Sales Rooms: How to Empower and Facilitate Remote B2B Sales
“Show me, don’t tell me”—that’s the modern B2B sales cycle in a nutshell. Especially when it comes to software purchases, closing deals depends less on the salesperson making a charismatic pitch and more on their…
Composable Commerce: What is it and why is it critical for digital maturity and growth in 2022?
Remember those matching furniture sets that were all the rage in the mid-90s but have since fallen out of favor? Buyers no longer want one-size-fits-all solutions from a single vendor—and the same goes for traditional…
4 Examples of Great Conversational Design that Drives Results
Conversational Design is quickly becoming today's most sought-after solution for driving digital sales and improving customer satisfaction. In fact, according to OctaneAI, companies implementing Conversational Design see an incredible whopping 7% to 25% rise in…
Shoptalk 2022: Zoovu’s Key Takeaways from Retail’s Biggest Conference
In late March, Zoovu joined over 10,000 attendees who took Las Vegas by the shopping cart at Shoptalk 2022 looking to learn from the leaders of the retail ecosystem and identify the technology solutions that…
Introducing Experience Designer: A New Way to Create Product Discovery Experiences
Today, we are excited to launch Experience Designer - a new way to design and customize product discovery experiences within Zoovu. Over the past few years, companies have shifted strategies to online channels to meet…
Conversational Commerce in 2021: 5 Best-In-Class Examples
The acceleration of digital maturity across industries, regardless of end-user, continued to push boundaries and break the status quo in 2021. Whether it’s a B2B buyer preferring a self-service environment for configuration or a consumer…
Tips for to help plan holiday marketing on social media for 2021
7 Tips for Implementing Social Commerce in Your 2021 Holiday Marketing Plan
Social commerce refers to buying and selling activities on social platforms like Facebook, Instagram, and TikTok. With social commerce, people can make an online shopping transaction without leaving their preferred apps. According to Insider Intelligence’s…