eCommerce sales strategy

B2B buyers expect streamlined customer-centric digital commerce experiences.
B2B Buying Process: How Manufacturers Cater To Digital Buyers
Today’s B2B buyers expect and require the same customer-centric digital commerce experiences as they encounter in their consumer lives. Nearly 90% of industrial good buyers use the internet to search, qualify, evaluate, and select suppliers.…
real-time data
3 Reasons Why Real-Time Data is Vital for Your Business
Consumers are spending more of their budgets online than ever before. We all know that good, solid data is the key component to growing a business. Data isn’t just a way to analyze traffic and…
The customer journey and experience you deliver are your most important differentiators.
Digital Customer Journey: 4 Key Steps to Optimize & Grow Sales
Today, an increasing amount of customers is turning to digital channels to self-educate about products and services. They’re either waiting until much later in the buying process to speak with a salesperson or not at…
Digital Technologies in the Beauty Sector
Shoppers are becoming an increasingly digital-savvy breed. Time is precious and many consumers don’t want to waste theirs trying to decipher which product out of many perfectly matches their needs. They expect a seamless path…
How to digitize the in-store shopping experience.
11 Ways to Digitize the In-Store Shopping Experience
In recent years, physical store locations have faced the silent assault of e-commerce. Consumers are growing used to the ability to buy an item with one click and have it in their hands the following…
How 3 Beauty Brands Use AI Digital Assistants for Flawless Digital Engagement
For brands around the world, the last few years have been a turning point in the way traditional business is handled. The rise of e-commerce and online shopping giants have resulted in the retail economy…
4 Key Elements of a Frictionless Shopping Experience
“Frictionless Shopping” provides users with a seamless, streamlined shopping experience that doesn't require the user to think too much, otherwise known as reducing a user’s cognitive load (Larry Brangwyn, Head of User Experience at UX…
Digital interactions are necessarily becoming more human-friendly.
Why Humanizing Technology is the Next Logical Step
Social media. Virtual reality. Internet of Things. Artificial Intelligence. Technology and humans are becoming ever enmeshed. We rely on technology like never before; we use it to stay in touch, complete work, get the news,…