Personal computers, workstations, and gaming rigs all come with a high price tag. That’s enough to set off apprehension in anyone who isn’t a product expert. That’s why Microsoft enlisted Zoovu to bridge the gap between technical and typical language, instill confidence in the buyer, and allow Microsoft to deliver insightful product discovery experiences anywhere its products are found online.

By compiling all the various Microsoft product data, user vernacular, and natural language, Zoovu was able to generate experiential translations for every step of the buyer journey. This enabled discovery experiences to be built around individual products, bundles, and more without the risk of compatibility issues or being unfit for purpose.

Proven at home on the Microsoft web store, these experiences were published on the more than 250 retailer websites that carry Microsoft products, reaching customers in 40 countries and 24 languages.