Best CPQ software for B2B sales in 2025

Key takeaways from this article

• What CPQ software is and why it is critical for B2B sales in 2025
• How Zoovu connects product discovery, configuration, and quoting
• Why clean, enriched product data is essential for quote accuracy
• Comparison of top CPQ tools, including Salesforce, Oracle, and Epicor
• How Zoovu simplifies the lead-to-cash journey for complex B2B products

Selling in the B2B market is hard—especially when your products are complex, your pricing varies by region or spec, and your sales reps are juggling spreadsheets, email threads, and outdated tools just to get a quote out the door.

And that’s on top of the long sales cycles, custom configurations, and the multiple decision-makers you need to connect with just to get the ball rolling.
It’s easy for even the best sales teams to lose momentum.

And when your process still relies on manual pricing strategies, disconnected product databases, or quoting tools that don’t talk to your ERP, deals slip through the cracks.
That’s where modern Configure Price Quote (CPQ) software makes a difference.

The right CPQ system takes the friction out of your sales process. It helps sales reps build accurate quotes, configure product bundles, and respond faster to customer needs—without chasing down product specs or second-guessing pricing.

This guide breaks down the top CPQ platforms for B2B teams in 2025—starting with Zoovu, and comparing the other players helping businesses quote and close with confidence.

Digitizing B2B sales with CPQ software

Zoovu

Zoovu isn’t just CPQ.

It’s an AI-powered solution built for the full lead-to-cash lifecycle. From digital product discovery to quote generation and ERP integration, Zoovu allows B2B companies to simplify complexity and enable scalable, error-free self-service buying.

By combining guided selling tools, product configurator software, and a platform to clean and enrich product data, Zoovu helps B2B sales teams move faster—from first click to closed deal.

Here’s how Zoovu supports the full sales cycle from search to discovery:

• Product discovery: Conversational Ai Search helps connect your customers to the right products faster and more accurately.
• Lead capture & qualification: Interactive product finders, calculators, and guided selling tools surface the right solution based on your customer’s needs and pushes that data into your CRM.
• Quote generation: Sales reps get real-time product and pricing logic, powered by clean, centralized data.
• Billing support: Bill of materials (BOMs) carry through to invoicing and upsell recommendations.

Best for: Visual CPQ configuration, AI-guided selling, B2B ecommerce

Key strengths:

• Visual product configurators and 3D tools simplify the complexity of large catalogs
• Product finders, quizzes, and calculators drive lead capture and engagement
• Seamless SAP ERP, Salesforce Commerce Cloud, and CRM integration
• Full support for AI search, guided selling, and BOM quote generation

How Zoovu shortens your CPQ go-to-market strategy

Most B2B companies struggle with siloed, inconsistent product content.

But to deliver a great CPQ experience, it starts with one thing: clean, enriched, and connected product data.

When specs live in spreadsheets, pricing varies by region, compatibility rules are buried in the heads of a few knowledgeable sales persons or out-of-date PDFs, building a functional solution will feel impossible. And that’s why your quoting process is slow, inconsistent, and often wrong.

The Zoovu Data Platform fixes this by transforming disorganized product information into a structured, centralized, and sales-ready database—without requiring IT to hard-code logic or build custom tools.

Here’s how it works:

1. Data consolidation

Zoovu pulls product information from your PIM, ERP, spreadsheets, PDFs, and internal systems. It standardizes and normalizes this data, so every spec, option, rule, and regional variant lives in one place. No more digging for updates or relying on tribal knowledge.

2. Data enrichment

Once centralized, the platform enriches your product data with attributes, relationships, and selling logic—turning static content into dynamic selling assets. This enriched data powers real-time configuration, quote generation, and guided selling experiences.

3. Rules without code

Instead of manually coding pricing rules, compatibility logic, or product bundles, Zoovu lets your team define them through an intuitive interface. That means marketing, product, or sales operations teams can make updates instantly—no dev tickets required.

4. Integrated with CRM and ERP

The platform connects directly with your Customer Relationship Management (CRM) tools and ERP systems. Sales reps see real-time pricing and availability, quotes sync automatically with back-end systems, and every interaction is tracked across the full lead-to-cash cycle.

5. Built to scale

Whether you’re managing 100 SKUs or 100,000, the Zoovu Data Platform is built for scale. It supports multilingual content, regional pricing, dynamic bundles, and multi-market complexity—so your configurator grows with your business.

From product data into sales performance

By turning disjointed product data into a connected, flexible, and intelligent foundation for sales, Zoovu does more than streamline quoting—it equips your team to sell complex products with speed and confidence. It replaces guesswork with structure, spreadsheets with automation, and friction with a guided, data-driven experience.

Now that you’ve seen how Zoovu supports the full lead-to-cash journey, here’s how it compares to other top CPQ platforms in the market today.

CPQ software comparison table (2025)

Logik.io (ServiceNow)

Logik.io believes that complexity shouldn’t be at odds with customer experience. It’s fast performance, omnichannel capability, and AI features offer competitive self-service capabilities customers enjoy.

Best for: Headless, composable CPQ experiences

Key strengths:

• Built for advanced product logic without slow rule layering
• Composable architecture that scales across ecommerce and direct sales
• Strong pairing with Salesforce ecosystem

Configure One (Revalize)

Revalize’s Configure One markets to industrial and manufacturing verticals with CAD and BOM complexity. Their CPQ platform supports highly customizable, rule-driven configurations and ERP integrations.

Best for: Engineer-to-order manufacturers

Key strengths:

• CAD-based configuration workflows for industrial manufacturers
• Tailored vertical content for HVAC, fabrication, and OEMs
• Robust BOM and document automation

DealHub.io

DealHub combines CPQ, CLM, and digital sales rooms into one interface for deal acceleration.

Best for: Mid-market teams needing fast implementation

Key strengths:

• Fast-to-deploy and user-friendly
• Proposal and quote workflows combined in a single interface
• Built-in ROI calculators and guided selling

KBMax (Epicor CPQ)

KBMax—rebranded as Epicor CPQ—brands itself as a cloud-native visual CPQ solution that simplifies engineering-to-sales workflows. It helps sales reps (and even end-customers) to configure products in 2D, 3D, or AR and instantly generate CAD files, BOMs, pricing, and quotes.

Best for: Configure, visualize, and quote complex, engineer-to-order products

Key strengths:

• 3D/2D visual product configurator with immersive rendering
• CAD automation, interactive pricing, and quote-to-order workflows

Aleran CPQ

Aleran markets itself as a lightweight, multi-channel B2B platform that merges CPQ with ecommerce, order capture, and product syndication.

Best for: Distributors, manufacturers, and agencies requiring a hybrid CPQ and commerce model

Key strengths:

• CPQ + ecommerce storefront capabilities
• Sales agency support with catalog syndication
• Streamlined for small to midsize manufacturers and reps

Oracle CPQ Cloud

Oracle CPQ is built to optimize quoting at enterprise scale. It targets businesses needing rigorous approval flows, multi-tier pricing, and tight Oracle ERP integration.

Best for: Enterprise-scale industrial manufacturers

Key strengths:

• Scales across direct, partner, and ecommerce quoting
• Powerful pricing and configuration engine with centralized logic
• Deep Oracle Cloud ecosystem alignment

Zuora CPQ

Zuora CPQ is purpose-built for SaaS, IoT, and subscription businesses. It supports complex billing logic and integrates closely with quoting, and billing functions.

Best for: Recurring revenue and subscription management

Key strengths:

• Focused on usage-based and recurring revenue models
• Ties directly into Zuora Billing and Revenue
• Designed to manage lifecycle: sign-up, renewals, upgrades

Apttus CPQ (Conga CPQ)

Conga (formerly Apttus) CPQ is part of a broader revenue lifecycle management suite. It focuses on quote-to-contract efficiency for large sales organizations.

Best for: Enterprise SaaS and services

Key strengths:

• Support for subscription renewals and quote amendments
• Seamless integration with Conga CLM and Salesforce
• Predictive analytics and approval workflows

Salesforce CPQ

Salesforce CPQ extends the Sales Cloud to support guided quoting, deal approvals, and revenue optimization. It’s designed for teams that want to keep their entire process inside the Salesforce platform.

Best for: Teams already embedded in Salesforce

Key strengths:

• Built natively for Salesforce ecosystem
• Configurator, quote engine, approvals, and billing integration
• Real-time insights into sales pipeline and customer activity

PandaDoc CPQ

PandaDoc’s CPQ tool is lightweight, flexible, and easy to deploy—especially for teams that need fast quotes and document automation.

Best for: SMBs and fast-growing SaaS companies

Key strengths:

• Drag-and-drop quote builder with templates
• Built-in eSignature, approvals, and real-time pricing logic
• Integrates with CRMs like Salesforce and HubSpot

PROS Smart CPQ

PROS markets Smart CPQ as an AI-first tool for distributors and manufacturers needing dynamic, real-time pricing.

Best for: Real-time AI-driven pricing

Key strengths:

• Machine learning-driven pricing logic
• Integration with ecommerce and ERP
• Quote optimization based on buyer behavior

CloudSense

CloudSense is a vertical CPQ platform built for communications, media, and utility providers. It enables complex bundle selling and order orchestration.

Best for: Subscription and telecom sales

Key strengths:

• Combines product catalog, CPQ, and order management
• Built on Salesforce
• Designed for rapid, complex quoting in high-volume industries

Experlogix CPQ

Experlogix CPQ targets businesses looking for tight CRM integration and easy-to-administer configuration tools.

Best for: Microsoft Dynamics and Salesforce ecosystems

Key strengths:

• Visual configuration tools with dependency management
• Compatible with Dynamics, Salesforce, and NetSuite
• Document automation and eCommerce extensions

Why Zoovu is the best CPQ solution for B2B ecommerce & sales digitization

Choosing the right CPQ solution isn’t just about generating quotes—it’s about removing friction from every step of the sales journey. For B2B organizations selling complex products, the platform must do more than configure SKUs. It should streamline workflows, support dynamic pricing, and empower sales teams to move faster with fewer errors.

That’s where Zoovu stands out.

Unlike rigid, rules-heavy systems, Zoovu is built to flex with your business. It integrates with your CRM, ERP, and ecommerce stack, supports multiple pricing models and long sales cycles, and scales across global teams and self-service channels. Its AI-powered guided selling and product configurator software ensure sales reps can deliver accurate, personalized quotes—fast.

With Zoovu, every part of the lead-to-cash process is connected.

Whether you're replacing outdated manual pricing strategies or building a future-proof sales engine, Zoovu offers the flexibility, accuracy, and intelligence today’s B2B teams need to compete—and win.