Case Studies

In this episode, Jürgen Muckenschnabel, Head of Webshop EMENA at Grohe, discusses how the world’s leading sanitary fittings manufacturer leverages digital buying advice to guide both B2B and B2C customers to purchase decisions, even with complex products. Listen in to learn how Grohe uses Zoovu data-driven platform to capture valuable insights about customers in order to continually optimize and improve the customer experience.

This episode features Angela Swanson, Sr Director of Marketing, Global Channel, Ecommerce & Events, of Brother, providing insight into how the brand identified the impact of the Printer Solution Advisor could have across their business, from their webstore to resellers. Additionally, Angela gives us a 5 step framework on what to consider and how to collaborate cross-functionally when building a digital assistance experience.

Interview with Ram Iyer, Worldwide Director – Digital Strategy and eCommerce of Microsoft.

In this episode, Neil Korgaokar, E-Commerce & Digital Marketing Technology Manager at Husqvarna NA, explains how the power tool & garden care manufacturer uses Zoovu to sucessfully expand it’s business model to include a direct-to-consumer multi-channel marketing strategy.

When Bose examines its customer experience it asks itself “does the experience match the superiority of our product?” In this episode, Taki Tsaklanos, a strategic member of Bose’s Center of Excellence, discusses how Bose attempted to build a Zoovu-like experience in-house, and why they ultimately decided to implement Zoovu to support their desire to scale and optimize customer-centric experiences.

In this episode, Zoovu’s Chief Customer Officer, Junel Oberholzer, chats with Donovan Mazzoni, Digital Marketing & Ecommerce Manager at Krëfel, a Belgian-based consumer electronic retailer, about how the retailer maximizes their digital assistants to support all parts of the funnel. With 8 years and 100+ digital assistants, Krëfel has a deep understanding of the importance of optimization, entry points, and remarketing site visitors to drive conversion.

In this episode, Rafi Khusro, Global Product Marketing Manager at Kensington, share why brand is using visual configurators to increase brand awareness and quickly guide customers to the perfect products. Hear how the global brand who sells in over 50 markets uses Zoovu to expand faster and increase revenue whilst delivering a consistent customer experiences across the world.

Have you ever wondered what trends the biggest brands in the world are the most excited to implement and see evolve? We sat down with Ram Iyer, Worldwide Director – Digital Strategy and eCommerce of Microsoft, to receive a sneak peak into what the future looks like for them. Learn why leveraging Conversational AI across digital channels is at the top of their list for 2021 and beyond.

When Husqvarna started their search for a partner that would support over 2500 resellers across the world, they created a 3 part framework which led them to Zoovu. In this interview, Peter Edvinsson divulges what the critiera was and why educating consumers with a Battery Advisor was the first step in a global digital transformation of their customer experience.

As a brand selling in over 50 markets worldwide, it’s critical for Kensington to deploy consistent customer experiences. In this epsiode, Rafi Khusro, Global Product Marketing Manager, discusses how Zoovu’s Translator enables the brand to rapidly scale digital assistants and configurators across their global marketplaces.

In this episode, Krëfel’s Donovan Mazzoni outlines his perspective on extracting the most value out of the Zoovu platforn, and why it’s vital for the retailer to support customers in their buyer’s journey in benefit’s driven way.

In this episode of our Microsoft series, Ram Iyer, Worldwide Director – Digital Strategy and eCommerce of Microsoft, dives into why today’s marketers and ecommerce leaders need technology solutions that help them identify why a customer buys, not just what. Learn what data insights that derive from customers engaging with Microsoft’s digital assistants provide the most value and how to act on them to continually improve the customer experience.

In this episode, learn about how JennAir, the luxury home appliance brand owned by Whirlpool, supports channel partners and luxury buyers with digital configurators. As the Digital Strategy Lead for the brand, Glenn Roper discusses the importance of enabling sales representatives and professional buyers with the ability to easily showcase the value of using technology that enables customization at scale within the home appliance market.

In this episode, Bose’s Taki Tsaklano of the brand’s Center of Excellence, speaks about the importance of conductin multi-variate testing and analyzing the impact of digital assistants through the funnel. He also provides insight into: -How to analyze data to optimize for superior customer experiences -The importance of testing different entry points across the funnel to drive engagement and conversion -What surprised his team the most about data insights from Zoovu’s platform.

In this episode, Glenn Roper, Digital Strategy Lead at Whirlpool, shares his experience of working with Zoovu across Whirlpool brands.

• Why Whirlpool works with Zoovu’s SaaS technology?
• What are the benefits?
• How does Whirlpool increase customer lifetime with Zoovu?
• What to consider during implementation?

As a haircare brand with a strong legacy and commitment to tailored solutions to each customer, it is of the utmost importance Philip Kingsley to deliver that personalization to their DTC site. In this episode, Jonny Stewart, Director of Ecommerce at Philip Kingsley, discusses what they’ve learned about their sales mix and merchandising strategy from analyzing the result pages and conversions from their Hair Care Advisor.

In this episode, Neil Korgaokar, E-Commerce & Digital Marketing Technology Manager at Husqvarna, shares how the global lockdowns in 2020 impacted the brand, and provides tips on how to successfully use conversational search in a digital-first world.

As a global brand selling products in nearly every country in the world, Microsoft prides itself on a “partner-obsessed” approach to supporting their channel partners. In this interview with Ram Iyer, Worldwide Director of Digital Strategy and eCommerce of Microsoft, you’ll learn how Microsoft: -Identifies which channel partners are the best suited for digital assistants -Ensure channel partners embed conversational AI experiences in their customer journey -Provides continued enablement and support to drive over millions of dollars of incremental revenue across their channel partners with Zoovu’s solution.