Question 1

What is the difference between Zoovu's search solution and other search tools?

Accepted Answer

There are two main differences: The ability to understand search intent to deliver more accurate results and the ability to easily customize what is shown on results pages.

Most site search tools generate results by scanning product descriptions for keywords. For example, if some searched for ‘black guitar’, the search results would deliver not only guitars that were black, but also black guitar strings, black guitar cases, black guitar cables, and other similar results. Customers are left with an overwhelming number of choices to search through and are no closer to knowing which option is best for them. Zoovu’s Search Studio operates differently. It starts with our AI, which translates product data into attributes that reflect customer needs. It uses these attributes to understand what a customer is searching for and providing the products that best fit the search intent.

Customizing search strategy and results is often complex and time-consuming, or a nonexistent feature in most site search software. Zoovu combines simple, visual, and no-code design tools that allows you to customize and launch search results in a few minutes. For example, you can choose to display certain products at the top of searches, direct to special promotional pages for certain searches, or embed promotional banners or links to guided selling assistants on search pages.

Question 2

My customers use product numbers and other spec-based information to search our site, so do I really need Zoovu?

Accepted Answer

There will always be a segment of customers that don’t know exactly what they’re looking for and will search using non-technical language. Maybe they’re new to the industry or category. Or their needs may have changed. On the other hand, product numbers may change, or products may be discontinued. If your site search software doesn’t recognize the language customers are using, or doesn’t account for the way your product catalog or search trends evolve, you’ll likely miss a lot of business. With Zoovu, you don’t have to choose between strategies—you get the best of all of them so you can get the right products in the hands of the right people every time they search on your site.

Question 3

Can Zoovu also help our customers search for other content, like support articles?

Accepted Answer

Zoovu’s intelligent search goes beyond product searches and allows you to integrate various content types, such as help articles, datasheets, tutorials, videos, and documentations as part of regular search results. They are displayed in a separate section for non-product content, allowing customers to switch between product and content results easily. Ensuring your content is discoverable not only maximizes the impact of your content, but also supports customers in their decision-making process. By combining product and content searches you have the opportunity to offer your customers useful advice and inspiration throughout their shopping journey.

Question 4

My product data is really messy. Does that mean I can't use Zoovu's site search software?

Accepted Answer

First of all, you’re not alone. Fragmented, incomplete, inconsistent, and siloed data is the status quo for most companies. That’s why Zoovu built its data platform, which uses AI to collect product data from various sources (like PDFs, webpages, reviews, PIMs, and ERPs), clean it, and standardize it.

Instead of spending months or years manually sifting through thousands of SKUs, reviewing each one, and tagging every product, Zoovu’s AI automates the process so it can be done in a few hours. Every time a SKU is added or changed, this process is automatically triggered so maintaining your catalog is easy. Then, this data can be exported to your other business systems so multiple departments can work with a single source of data.

Question 5

How do I know my data and the data of my customers is secure with Zoovu?

Accepted Answer

Security is our first priority when it comes to your data and the data of your customers. Zoovu is Soc 2 Type 2 certified, the most globally recognized and stringent certification when it comes to securely managing customer data. All data provided by your customers is anonymous to Zoovu—we don’t have access to any data about an individual that interacts with a Zoovu guided selling assistant, meaning your customers are guaranteed privacy. Zoovu is also GDPR compliant.

Question 6

Does Zoovu integrate with my PIM/ERP/CRM/other system?

Accepted Answer

Yes, Zoovu can integrate with almost any system your business relies on, including PIMs, ERPs, and CRMs. For a list of systems we commonly integrate with, visit our integrations page.

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