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59% of consumers think visual information is more important than textual information when making a purchase decision. This is why Gartner anticipates a surge in usage of engaging, visual commerce strategies and capabilities like visual search and digital configurators as a key differentiator in the coming years. A robust visual commerce strategy requires understanding its distinct advantages in helping consumers learn about products and connect with a business.
See how 150 B2B product journeys reveal what’s broken in digital buying, and how leaders are fixing it.