What you’ll learn in this ebook:
Which types of visual commerce suit your businesses need best, including visual configurators, visual search, and more
5 steps to a winning visual commerce strategy – and how to get it right the first time
59% of consumers think visual information is more important than textual information when making a purchase decision. This is why Gartner anticipates a surge in usage of engaging, visual commerce strategies and capabilities like visual search and digital configurators as a key differentiator in the coming years. A robust visual commerce strategy requires understanding its distinct advantages in helping consumers learn about products and connect with a business.
Ultrasound Machine
GE Healthcare provides medical buyers with a visual product discovery solution to configure their Vivid T8 Ultrasound machine, based on the intended application within their specific medical field.
By providing an end-to-end product discovery experience, buyers and internal teams spend 80% less time manually searching, evaluating, and configuring their Ultrasound machine. Even more important is, buyers are confident what they’ve configured is compatible and compliant with their medical facility to maintain a safe working environment.
Protective Eyewear
3M streamlines the purchase of PPE and other life-saving products. Their discovery experiences for varied product types help buyers understand and find the right products based on usage and risk management.
By automating and personalizing the buying process, 3M buyers can identify and purchase crucial products online without relying on 1:1 interactions with a sales rep – saving time and quickening sales cycles without compromising compatibility and compliance.
Firefighter Helmet
Dräger, a leader in medical and safety technology products, uses a visual configurator to equip buyers with a self-service environment to customize firefighter helmets in a way never before possible.
The configurator is able to visualize every possible configurable offering while ensuring compliance and availability. By combining a visual configurator with CPQ, Dräger guides investment decisions and automates order entry and processing, minimizing manual interventions and reducing buying errors.
Customized Kitchen
JennAir brings consumer promotions to the digital age with their Curate Calculator. The brand wanted to simplify the complicated process of applying credits to eligible products in a visually appealing manner.
As the buyer selects a product and customizes features and appearance, they can see how much credit is available and can apply it to additional appliances to complete their kitchen suite.
Tool and Battery Bundle
Husqvarna’s product discovery solutions educate buyers on the value of their battery powered products and help them purchase the perfect tools and equipment for their application area, increase brand awareness and reduce returns.
This product discovery experience starts by gathering information on the type of lawn work the customer is looking to do, experience level, preferred work setting and more to recommend the right product bundle.
Laptop
See how Microsoft’s Surface Configurator gives customers the ability to create their personalized set of Microsoft products without having to spend a lot of time searching for the right products.
This helps Microsoft boost visibility of compatible products and increase AOV, while customers can be confident they’ve compiled a complete product set that is compatible and fits their unique needs.
Bikes
Whether you’re a parent looking for your kid’s first bike or an enthusiast wanting to upgrade your road bike, Trek ensures customers of all experience levels can find the right bike for their needs.
Trek’s multiple product discovery experiences serve the need of customers at different stages in the buying process and ensure they are confident they’ve found the right product to purchase online or at a local retailer.
Gifts
The love of coffee is universal, and Nespresso offers customers a Gift Assistant to help them share that love to their friends and family.
Whether the gift recipient is celebrating a wedding or the gift giver simply wants to say “thank you”, Nespresso helps customers find the right machine, accessories, pods, or even a combination of the 3, improving the gift shopping experience, cross- and upsell more effectively, and ultimately boost sales.
Standmixer & Accessories
See how KitchenAid leverages Zoovu’s visual configurator to provide interactive product discovery experiences that let buyers customize their iconic stand mixers.
From colors, limited edition components, and a variety of accessories, customers can purchase exactly what they want and more.
KitchenAid has increased website engagement by over 60% and improved AOV by 40%.
TV Package
Direct TV leverages Zoovu to help customers personalize their cable experience and accelerate the uptake of new TV packages and bundles.
The web product discovery experience enables customers to tailor their cable and internet subscription package to their interests and needs in a self-service environment.
By doing so, Direct TV has seen a 31% increase in AOV.
Kitchen Planner
When looking for a solution that would shorten the buyer’s journey and make the decision process fun and exciting, Bosch Home Appliances decided to launch an interactive Kitchen Planning Configurator.
It allows buyers to customize and visualize products within a self-service product discovery environment that ensures compatibility across product lines offered. Buyers get a better feel for what they are buying and see what else they need to create the kitchen of their dreams.
AT&T leverages Zoovu to help customers personalize their cable experience and accelerate the uptake of new TV packages and bundles. The US-based telco giant uses conversational assistants to enable customers to tailor their cable and internet subscription package to their interests and needs.
Picking out the perfect headphones shouldn’t be difficult, but with so many options Bose wanted to provide a customer experience. Their Headphone Finder supports consumers with finding the best headphone options for their lifestyle and needs.
Catrice Cosmetics, a global beauty brand part of Cosnova, can now engage with shoppers on Facebook using any language through the Zoovu Chat Assistant.
By combining conversational AI and expert beauty advice, beauty shoppers receive personalized recommendations on skincare to foundation color that’s as unique as they are—in one seamless Chat experience.
Do you want to find out more?
Einhell uses Zoovu to automate and simplify sales conversations. The experience combines a conversational assistant with a configurator to recommend not only the right product but also suitable accessories. This approach generates a higher average order value and increases loyalty.
See how KitchenAid leverage Zoovu’s visual configurator to provide interactive conversational experiences that let buyers customize their stand mixers. KitchenAid has increased website engagement by over 60%.
