Ecommerce Merchandising

Turn casual browsers into focused shoppers

Move customers from search to discovery, offering relevant products at every step to keep them engaged and prevent dead ends.

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Gartner Magic Quadrant logo G2 logo Capterra logo and star rating 4.8/5

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Leading online retailers merchandise their stores with Zoovu

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Every day, millions of people shop online, only to abandon their search

Customers are overwhelmed by too many choices, they leave empty-handed, and businesses lose sales.

Zoovu’s AI-powered ecommerce merchandising solves this.

We help you cut through the clutter to instantly connect shoppers with the right products through needs-based personalization—no confusion, no lost sales, just smarter merchandising tools and more conversions.

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57%
Increase in search usage
35%
Decrease in bounce rate
47%
Increase in average order value
Six weeks
Average launch time
Personalization at Scale

Understand what your customers are looking for

Your ecommerce merchandising strategy should deliver personalized results for each visitor.
  • Anticipate what customers are searching for and give suggestions as they type
  • Help customers find relevant, in-stock products quickly
  • Eliminate "No Results" pages: Minimize dead-end searches by optimizing query results and providing alternative recommendations
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Visual Merchandising

Cross-sell and up-sell by connecting customers with the right products

Show ultra-accurate and relevant results for any query, no matter how broad or specific it is, to reduce friction and create a quicker path to purchase.

  • Contextual relevance: Ensure the products shown match the customer’s search intent
  • Recommend product: Showcase trending or complementary products that resonate with each customer’s preferences
  • Continuous optimization: Use real-time data to adapt to trends, new product launches, bundles, and changing customer needs
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Searchandising

Gain control of your search results

  • Control your search results: Highlight promotions or new arrivals within search results
  • Boost and bury products strategically: Customize product rankings based on business goals and marketing campaigns
  • Product performance analysis: Score each product based on customer behavior to refine merchandising strategies
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With Zoovu, we were able to take our digital strategy to a whole new level. The numbers speak for themselves.
Einhell success story

The AI advantage in ecommerce merchandising

Frictionless selling from product pages and category pages to search and checkout.

Frequently asked questions

Ecommerce merchandising involves curating product displays, guides, and recommendations to create intuitive, personalized shopping journeys that make it easier for customers to discover and purchase items. This increases engagement and conversion.

Best practices include using data-driven personalization to curate product trails, tailoring recommendations to each user, optimizing page layouts to spotlight top products, simplifying navigation, highlighting deals and new arrivals, and creating compelling, customized category pages that make buying easy.

Yes, Zoovu can personalize and streamline the buying experience, even for users who do not log in. By leveraging in-session behavior and zero-party data, Zoovu predicts visitor intentions and preferences, delivering personalized experiences from the first interaction.

Zoovu offers a range of personalization features to support the sales process, including AI-driven product recommendations, dynamic search personalization, zero-party data collection, CPQ options, and multi-channel personalization strategies that extend beyond the website to include email, social media, and more.

By providing highly relevant and detailed information, recommendations, and search results pages, Zoovu helps customers find what they’re looking for more quickly and easily anywhere, from web to mobile devices. significantly improving the likelihood of purchase and thus boosting conversion rates.

Yes, Zoovu is designed to integrate seamlessly with most ecommerce platforms. Our API-first, headless architecture allows flexible implementation and customization to fit your specific needs and tech stack.

Zoovu collects zero-party data directly from customers through interactive experiences, such as quizzes or surveys. This data is then used to personalize shopping experiences, making recommendations and content more relevant to customer requirements and preferences.

Absolutely. Zoovu’s ecommerce personalization platform is designed to cater to both B2B and B2C sectors, offering scalable solutions that can be tailored to meet the unique challenges and opportunities of each, from configurable products to quote generation and beyond.

While results can vary, many clients begin to see improvements in engagement, customer satisfaction, and conversion rates within a few weeks of implementing Zoovu’s personalized experiences.

Getting started with Zoovu is easy. Simply request a demo, and our team will guide you through the process, from integration to launching your first personalized experiences.

Better data, experiences, and intelligence drive better
outcomes every time.

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