MAPAL Selects Zoovu to Futureproof Global Sales

The Zoovu team sat down with MAPAL, a renowned manufacturer of custom tools and high-performance products for machining solutions, to discuss our exciting new partnership. MAPAL is revolutionizing the world of B2B sales by adopting an AI-powered discovery platform to drive business growth in this new era.



MAPAL's decision to pivot away from "old-school" product catalogs and embrace Zoovu's cutting-edge technology is a game-changer in the manufacturing industry. With a global sales force and an extensive portfolio of complex, variant-rich products, it was crucial for MAPAL to standardize its sales approach and empower each of its salespersons across the globe to provide quality product advice quickly - every time.

"With Zoovu, we found a technology partner that combines an extremely intuitive and flexible platform with an experienced team, available integrations, and the know-how to transfer our unique requirements into a successful solution." - Dennis Winter, Teamleader (IT) Business Applications – Sales

By seamlessly integrating Zoovu into their SAP-based infrastructure, MAPAL developed an intuitive digital assistant, the Solution Expert, which is now available on every company phone. The Solution Expert speeds up and streamlines the sales process, allowing the MAPAL team to quickly identify the perfect solution for each customer's unique requirements and application areas and add products to a quote with ease.

Mapal's Solution Expert

We are excited to see the positive impact this partnership will have on MAPAL's business growth.


About Mapal:
MAPAL Präzisionswerkzeuge Dr. Kress KG is one of the leading international suppliers of precision tools for the machining of practically all materials. The company founded in 1950 supplies leading customers from the automotive and aerospace industries and from machine and plant engineering. With its innovations the family-owned company sets trends and standards in production and machining technology. MAPAL sees itself as a technology partner, supporting its customers with the development of efficient and resource-conserving machining processes using individual tool concepts. The company has a significant global presence and a strong reputation in the manufacturing industry. The MAPAL Group has over 5,000 employees, averaging over EUR 500 million in sales each year.