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On the Amazon Effect, winning in B2B ecommerce, and the mid-market playbook
Display exactly what your shoppers need, right where they can see it. Use zero-party data to personalize your product listing pages (PLPs) to instantly show shoppers exactly what they need, front and center.
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Zoovu's combines intelligent search, personalized shopping, and dynamic content to transform your PLPs into powerful sales tools.
Surface the most relevant products quickly and accurately.
Tailor product recommendations to individual customer preferences.
Enrich PLPs with detailed product information, reviews, and visuals.
For Einhell, communicating their large selection of battery-powered tools was an uphill battle. Endless complex specs overwhelmed visitors and limited sales. Without a way to guide customers to suitable options, conversions flatlined at every turn.
Zoovu stepped in with quick-launch AI assistants that decode visitor needs through smart questioning and then match them to the right tools explained simply. The results after just 12 weeks? A 60% increase in sales and conversions 242% higher than the industry average thanks to exceptional experiences customized for every shopper.
Integrate Zoovu with Salesforce, SAP, and any ecommerce platform, CMS, CRM, ERP, or PIM.
Product data cleansing
Product enrichment
Product data syndication
Semantic content enrichment
In ecommerce, a PLP (Product Listing Page) showcases a collection of products, typically within a specific category or based on search results. It helps customers browse and compare multiple products quickly.
How Zoovu helps: Zoovu uses AI-driven personalization to optimize PLPs, making it easier for customers to browse and find products. It organizes and enriches product listings based on customer behavior and preferences, enhancing the browsing experience.
PLP (Product Listing Page): Can include products from various categories based on search results or specific filters applied by the user.
Category page: Specifically lists products within a predefined category, providing a structured and organized way to explore products within that category.
How Zoovu helps: Zoovu ensures that both PLPs and category pages are optimized for user experience. By personalizing listings and applying intelligent filters, it helps customers find the most relevant products quickly and easily.
Clear and detailed product information: Provide details, including specifications, features, and benefits.
High-quality images and videos: Use multiple high-resolution images and videos to showcase the product from different angles.
Customer reviews and ratings: Include customer feedback to build trust and provide insights into product performance.
Call to action: Ensure prominent and clear call-to-action buttons (e.g., “Add to Cart,” “Buy Now”).
Related products: Suggest complementary or alternative products to encourage cross-selling and upselling.
How Zoovu helps: Zoovu enhances PDPs by automatically pulling in detailed product information, high-quality images, customer reviews, and related product suggestions. It creates a rich, engaging shopping experience that drives conversions.
Use headers and subheaders: Ensure your page has clear headers and subheaders to guide the customer journey.
Incorporate social proof: Display customer testimonials, star ratings, and bestsellers to build trust and credibility.
Optimize for SEO: Use relevant keywords in your product titles, descriptions, and meta tags to improve search engine rankings.
Create a sense of urgency: Highlight limited-time offers or low stock to encourage quick purchases.
Utilize A/B testing: Experiment with different layouts, CTAs, and product information to find what works best for your audience.
Enable wishlist and cart buttons: Allow customers to save products for later with wishlist buttons and provide a prominent cart button for easy access.
Highlight trending products: Showcase popular and trending items to attract more attention.
How Zoovu helps: Zoovu implements these optimization strategies by using AI to dynamically update PLPs. It conducts A/B testing, optimizes for SEO through data enrichment, and highlights personlized products to ensure your PLPs are always performing at their best.
Read about the trends, challenges, strategies being used by top B2B companies to digitally transform the way they sell