Product Listing Page Personalization

Capture customer attention from the moment they land

Display exactly what your shoppers need, right where they can see it. Use zero-party data to personalize your product listing pages (PLPs) to instantly show shoppers exactly what they need, front and center.

  • Increase engagement with dynamic content
  • Boost conversions with personalized product recommendations
  • Enhance customer satisfaction with relevant product listings

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Manual merchandising isn’t sustainable

Every hour your team spends on personalizing experiences eats into your productivity.

As your revenue targets climb and your ecommerce strategies expand, the manual approach fails to keep up.

Adopt zero-party data and in-session behavior insights to automate your merchandising at scale. Our enterprise ecommece platform will help your brand deliver 1:1 personalization, so you can focus on other growth initiatives.

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Why choose Zoovu for PLP optimization?

Zoovu's combines intelligent search, personalized shopping, and dynamic content to transform your PLPs into powerful sales tools.

Intelligent search

Surface the most relevant products quickly and accurately.

Personalized shopping experiences

Tailor product recommendations to individual customer preferences.

Dynamic content

Enrich PLPs with detailed product information, reviews, and visuals.

Increase Customer Engagement

Cluttered PLPs lead to decision paralysis

Without personalized guidance, shoppers feel overwhelmed by too many options. Use zero-party data to personalize the experience, making it easy for customers to find exactly what they want.
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Lower Bounce Rates

Show what they want at the top

Deliver instant gratification with personalized product recommendations based on in-session behavior and purchase history. No more testing shoppers' patience.
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NEW: Meet Zoe

Tell customers why they’ll love the product they’ve been recommended

Zoe gives each customer a personalized explanation of why a product is the perfect match based on what they say they need and want. Give shoppers a better reason to buy so you can increase conversion rates by double digits instead of decimal points.
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Improve Conversion Rates

Put a stop to endless scrolling

Help shoppers find and choose products faster. Interrupt doom scrolling with interactive experiences that guide them to exactly what they want to buy.
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Higher Customer Retention

Reduce search abandonment by eliminating zero-result pages

Anticipate customer needs with real-time suggestions as they type. Enhance the search experience with Zoovu's searchandising capabilities, helping customers find relevant, in-stock products quickly and efficiently.
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Einhell accelerates ecommerce sales in just 4 weeks

Problem

For Einhell, communicating their large selection of battery-powered tools was an uphill battle. Endless complex specs overwhelmed visitors and limited sales. Without a way to guide customers to suitable options, conversions flatlined at every turn.

Solution

Zoovu stepped in with quick-launch AI assistants that decode visitor needs through smart questioning and then match them to the right tools explained simply. The results after just 12 weeks? A 60% increase in sales and conversions 242% higher than the industry average thanks to exceptional experiences customized for every shopper.

60%
Increase in sales
242%
Higher conversion rate than industry average
4
Weeks to go live
With Zoovu, we were able to take our digital strategy to a whole new level. The numbers speak for themselves.
Einhell success story

Give shopper a frictionless path
to products they’ll love

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Powerful Integration. Seamless Experience.

Integrate Zoovu with Salesforce, SAP, and any ecommerce platform, CMS, CRM, ERP, or PIM.

SAP logo integrationHubSpot logo integrationShopify Plus logo integrationSalesforce Commerce Cloud logo integrationWooCommerce logo integrationBigCommerce logo integrationPrestashop logo integrationbazaarvoice logo integration

Product data cleansing

Personalize the last mile of the shopping experience. After talking to Zoe, your shoppers will click ‘Add to cart’ with confidence so you can sell more and gain life-long customers.

Product data cleansing

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Product data enrichment

Say goodbye to siloed and unstructured data. Cleanse, enrich, and add contextual meaning to your product data at the click of a button.

Product enrichment

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Product data syndication

You're not just distributing information; you're amplifying the impact of your sales across your omnichannel ecosystem.

Product data syndication

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Semantic content enrichment

Future-proof your customer-centric product discovery experiences to speak in a way customers can easily understand and buy from.

Semantic content enrichment

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Frequently asked questions

In ecommerce, a PLP (Product Listing Page) showcases a collection of products, typically within a specific category or based on search results. It helps customers browse and compare multiple products quickly.

How Zoovu helps: Zoovu uses AI-driven personalization to optimize PLPs, making it easier for customers to browse and find products. It organizes and enriches product listings based on customer behavior and preferences, enhancing the browsing experience.

PLP (Product Listing Page): Can include products from various categories based on search results or specific filters applied by the user.

Category page: Specifically lists products within a predefined category, providing a structured and organized way to explore products within that category.

How Zoovu helps: Zoovu ensures that both PLPs and category pages are optimized for user experience. By personalizing listings and applying intelligent filters, it helps customers find the most relevant products quickly and easily.

Clear and detailed product information: Provide details, including specifications, features, and benefits.

High-quality images and videos: Use multiple high-resolution images and videos to showcase the product from different angles.

Customer reviews and ratings: Include customer feedback to build trust and provide insights into product performance.

Call to action: Ensure prominent and clear call-to-action buttons (e.g., “Add to Cart,” “Buy Now”).

Related products: Suggest complementary or alternative products to encourage cross-selling and upselling.

How Zoovu helps: Zoovu enhances PDPs by automatically pulling in detailed product information, high-quality images, customer reviews, and related product suggestions. It creates a rich, engaging shopping experience that drives conversions.

Use headers and subheaders: Ensure your page has clear headers and subheaders to guide the customer journey.

Incorporate social proof: Display customer testimonials, star ratings, and bestsellers to build trust and credibility.

Optimize for SEO: Use relevant keywords in your product titles, descriptions, and meta tags to improve search engine rankings.

Create a sense of urgency: Highlight limited-time offers or low stock to encourage quick purchases.

Utilize A/B testing: Experiment with different layouts, CTAs, and product information to find what works best for your audience.

Enable wishlist and cart buttons: Allow customers to save products for later with wishlist buttons and provide a prominent cart button for easy access.

Highlight trending products: Showcase popular and trending items to attract more attention.

How Zoovu helps: Zoovu implements these optimization strategies by using AI to dynamically update PLPs. It conducts A/B testing, optimizes for SEO through data enrichment, and highlights personlized products to ensure your PLPs are always performing at their best.