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The 2026 Benchmark for AI in Ecommerce Conversion
Build 3D product configurators to increase cross-selling, upselling, and average order value while simplifying the buying experience with Zoovu's Configuration Studio
"Using Zoovu, we've exceeded buyer expectations for what B2B buying can be and continue to see extraordinary ROI." - Ryan Satre, Senior Manager of Ecommerce Strategy, 3M
Over 1.6 million people engage with Zoovu experiences on brand sites every month
"With Zoovu, we were able to take our digital strategy to a whole new level. The numbers speak for themselves." - Andreas Hoffman, Head of Domain Applications & Content Factory, Einhell Germany
"We needed a solution that presented the full range of Canon products in a category and accurately lead a customer to the right choice. Zoovu helps us do that." - Vishal Patel, Digital Interactions Specialist, Canon EMEA
Customers weren't aware of many of the KitchenAid's complex products, which was leading to low sales and AOV.
Created a visual product configurator with Zoovu for easier bundling and more cross-sell opportunities.
65% increase in AOV
Wanted to create engaging customer experiences that also boosted sales on a global scale, but lacked the capacity to do so.
Developed 3D product configurators with Zoovu and rolled them out to hundreds of channels to improve CX and speed to market.
6x increase in AOV
Customers struggled to understand technical product descriptions and figure out which ones to buy together.
Built and launched a product configuration experience in just four weeks with Zoovu to help customers bundle products.
60% increase in sales in three months
Zoovu is GDPR compliant so your customers' data is private and secure
Zoovu's design tools allow you to build assistants that align with accessibility regulations
Zoovu is SOC 2 Type 2 certified so you can be certain that your data is protected
Zoovu delivers AI-powered search, guided selling, configuration, and bundling—all from a single, scalable platform.
A visual product configurator is an easy and interactive way for customers of an ecommerce site to configure and bundle complex products information in one place. For example, your customers may be buying an industrial drill or a pair of running shoes. A configurator helps the customer build a product bundle that fits their needs, like pairing the right charging cable with the right drill or recommending an entire cold-weather outfit to match the shoes.
Using product configurators or 3D product configurators on your website ensures customers can find products that are compatible with each other without being experts or doing a lot of research. It also helps brands to capitalize on upsell and cross-sell opportunities.
This is what several of our customers tried and failed to do. Bosch is one example. They spent years and lots of money trying to build their own product configurators. They faced a lot of obstacles when creating the configurator, including cleaning their product data, making proper associations, finding a platform for the configurator, and designing it. By the end of the project, costs had spiralled. To make matters worse, the configurator was ineffective and maintaining it was costly and time-consuming.
This is one example of how difficult it is to create a visual product configurator from scratch. That’s why Zoovu was built. We’ve been building product discovery experiences for over 15 years. Our platform is designed to build configurators and handle the quantity and complexity of the data and maintenance that comes with it.
If this sounds like you, you’re not alone. Most companies we work with struggle with fragmented, incomplete, inconsistent, and siloed data. Zoovu was built to solve this problem. It uses AI to collect product data from various sources (like PDFs, webpages, reviews, and PIMs), clean it, and standardize it.
Instead of hiring entire teams to constantly review and tag thousands of SKUs, Zoovu’s AI automates the process so it can be done in a few hours. Every time a new product or variation is added or updated, the change is automatically reflected in Zoovu, so maintaining your catalog is easy. This data can be exported to your other business systems so multiple departments can work with a single source of data.
Having said all that, you can rest assured that your data will be in great condition to create a visual product configurator when you use Zoovu. This means having all your product data in one place, standardized, and enriched so you can make accurate and relevant associations between products.
It depends. I know that’s probably not the straightforward answer you want, but there are a couple of variables that determine how long it takes for our customers to build and launch product configurators.
The first is the complexity and quality of your product data. The second is the resources available to design, create, test, and deploy the configurator or 3D product configurator. While those are the two biggest variables, there are others that could impact your time to market, including if there are any integrations needed and the complexity of the configurator itself.
If your data is relatively simple and clean, if your configurator is visually and logically simple, and if you can dedicate lots of time to the project, it can take two to four weeks. For projects with lots of complex and disjointed data, with few resources available, it may take longer than four weeks to launch.
Security is our number-one priority when it comes to your data and the data of your customers. Zoovu is Soc 2 Type 2 certified, the most globally recognized and stringent certification when it comes to securely managing customer data. All data provided by your customers is anonymous to Zoovu we don’t have access to data about an individual that interacts with a Zoovu configurator, meaning your customers are guaranteed privacy. Zoovu is also GDPR compliant.
Yes, Zoovu can integrate with almost any system your business relies on, including CPQs, PIMs, ERPs, and CRMs. For a list of systems we commonly integrate with, visit our integrations page.
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