Guided Selling in the Age of AI: How to Empower Buyers and Boost Conversions

B2B sales have hit a wall. Deals are taking longer to close while being more expensive. In fact, sales cycles have increased 22% since 2022 while win rates have slipped 17%.

In today’s digital-first landscape, enterprise buyers expect more than just a product catalog. They expect clear, confident guidance throughout their purchasing journey. Yet for many organizations, the complexity of their offerings creates friction, confusion, and drop-off.

Join Zoovu and Knack Systems for an in-depth conversation on how guided selling is transforming ecommerce and digital sales. We explore how AI-powered product discovery tools can replicate the consultative experience of a top-performing sales rep, helping buyers identify the right solutions faster and with more confidence.

• What guided selling really means in the context of B2B and complex catalogs
• How to design discovery flows that adapt to different buyer roles and use cases
• Real-world examples of how guided selling drives higher engagement, satisfaction, and conversion
• Steps to integrate guided selling into your existing tech stack without overhauling your ecommerce platform