2026 Industrial Manufacturing & Engineered Components Ecommerce Benchmark Report

What 150 B2B product journeys reveal about complexity, friction, and guided buying.

Industrial and engineered component buyers face complex catalogs, technical specifications, and configuration-driven decisions. Yet many digital journeys still rely on static specs, gated CPQ, and expert-only tools, slowing decisions and increasing friction.

In this report, you’ll learn:

• Which discovery tools appear in fewer than 1 in 4 digital journeys
• Why CPQ and configurators remain hidden and what that costs speed and confidence
• How leaders like Dräger, GE Healthcare, and 3M are guiding buyers with configurators, visualization, and AI assistants
• A proven framework to help buyers find, choose, learn, and bundle with confidence