Your AI advisor, here to make confident buying effortless
Consumer · B2C
Business · B2B
Guided discovery for consumer products, from first click to checkout.
Configure complex catalogs and technical products with confidence.
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Reformation, a dynamic online-first direct-to-consumer fashion brand known for its best-in-industry sustainability outcomes, super-fast supply chain, extensive product catalog, and data-driven merchandising model sought an AI-based solution to improve product discovery online.
Their goal was to support their business strategy by leveraging AI technology. Key requirements included a solution that could be swiftly and seamlessly implemented, offering both immediate impact and compatibility with their long-term AI strategy. Zoovu's Composable AI approach gave them the flexibility to experiment and achieve tangible business results.
Zoovu deployed a sophisticated AI model to personalize the highly trafficked Product Detail Pages. Front-end event tracking ran for approximately one week to gather the minimum data required to train the customer's AI model before go-live.
The HRNN model was trained with the optimal goal of maximizing revenue. Zoovu created and rendered recommendation carousels seamlessly on the website for the test. The performance A/B test ran in the US market, with Zoovu Recommendations present on Product Detail Pages only.
During the test, Zoovu delivered a +4% lift in Revenue Per User for the group exposed to Zoovu recommendations, compared to the Salesforce Commerce Cloud (SFCC) Einstein recommendations.
A composable AI recommendations engine that personalizes product discovery at the individual level, trained to maximize revenue and deployed seamlessly into existing site experiences.
Off-the-shelf recommendation engines leave revenue on the table. This DTC fashion brand proved that a composable, revenue-optimized AI model, live in just two weeks, can meaningfully outperform established incumbents and deliver measurable impact fast.
See how Zoovu Recommendations helps fashion and lifestyle brands replace off-the-shelf engines with composable AI and drive measurable revenue lifts fast.
We'll show you exactly what's breaking in their journey.
“Six years in, Zoovu is core to how we do product discovery.”
“We saw roughly a 30% conversion increase literally overnight.”
“We’ve exceeded buyer expectations and continue to see extraordinary ROI.”
