• Analytics & Agents

Analytics that show what's working, and agents that act on it

Zoovu turns every search, conversation, and test into intelligence your team can read in plain language, then puts AI agents to work on the merchandising and optimization those insights call for. Measure, understand, act, within one platform.

The analytics & product intelligence layer trusted by industry leaders

• The problem

Dashboards tell you what happened.

They don't tell you what to do, and analyst backlogs mean the answer arrives too late.

Search logs, test results, and shopper conversations hold the signal to lift conversion and AOV. But it's scattered across tools, locked behind SQL reports, and disconnected from the systems that could act on it. Zoovu unifies the analytics in plain language, and closes the loop with agents that optimize automatically.

• Analytics

See every outcome, in real time
and in plain language

Native dashboards for search and discovery performance, test results, and buyer-journey engagement, all segmented, exportable, and open to natural-language questions.

search analytics

Search analytics dashboard

Real-time visibility into search performance: query volume, zero-result queries and reformulations, click-through and conversion by query, engagement (top results, time-on-page), popular and trending searches, and autocomplete / query-suggestion performance.

multivariate testing

A/B & multivariate testing

Compare test variants across click-through, conversion, add-to-cart, and engagement — segmented by device, geography, and audience. The Conversation Optimizer automates multivariate testing and surfaces performance insights to guide the next action.

conversational intelligence

Conversational Intelligence

Interrogate your product-discovery data in natural language — no analyst required. Ask questions, get instant answers, and build custom dashboards on the fly, with qualitative analysis of the zero-party data captured directly from shoppers.

buyer journey

Buyer-journey & engagement analytics

Trace how shoppers move from query to conversion, and see which results, experiences, and audiences perform. Every view segments by device, geography, audience, and time period.

• Agents

A single product brain your AI
agents can call

Zoovu exposes the whole platform, not just a search index, to your AI agents through an open standard, and ships purpose-built agents that optimize experiences automatically.

mcp

The Zoovu MCP server

An implementation of the open Model Context Protocol that lets AI agents safely discover and call Zoovu's tools and data in a consistent, low-friction way. Connected agents get access to:

  • AI-ready, enriched product data unified across PIM, ERP, PDFs, reviews, and more
  • Search and product-discovery capabilities
  • Product relationships, compatibility logic, and bundling rules
  • Zoe as a callable product-expert layer
  • Zero-party, conversational shopper data captured across interactions

A single product brain that can search, compare, configure, explain, and recommend, without hallucinating attributes or compatibility constraints.

• Agentic use cases

Agentic use cases

Internal knowledge agents

Act as the product brain when internal sales or support staff need answers on compatibility, features, or capabilities. A leading medical-device enterprise uses the Zoovu MCP server exactly this way.

Custom AI assistants

Brands building proprietary chatbots or front-end agents plug Zoovu in as the product-intelligence layer, so answers are grounded in actual catalog data, not probabilistic LLM output.

AI-augmented sales & CPQ

B2B sales agents and CPQ workflows query the Zoovu MCP server to surface compatible configurations, pricing logic, and product-fit explanations dynamically.

Cross-channel AI orchestration

Agents operating across search, PDP, PLP, and post-purchase touchpoints call Zoovu to maintain consistent product guidance at every step.

• Return on Intelligence

Measure. Understand. Act, automatically.

The loop that turns shopper signals into platform improvements, without a manual analysis-and-implementation project each time.

Measure

Native dashboards and Conversational Intelligence capture search, test, and conversation performance across every experience, segmented and queryable in plain language.

Understand

Zoe interactions are analyzed for sentiment, latent needs, and growth signals, surfacing gaps in product data and AI instructions you'd otherwise never see.

Act

Zoovu recommends and executes the fix: optimizing Zoe, enriching product data, creating new experiences, and refining filters. Measurable ROI, closed loop.

• Frequently asked questions

The details, answered

Does Zoovu provide a search analytics dashboard?

Yes. Zoovu's native search analytics dashboard gives merchandisers and analysts real-time visibility into search performance: query reporting (volume, zero-result queries, reformulations), click-through and conversion by query, engagement metrics like top results and time-on-page, popular and trending searches, and autocomplete performance. Data is segmented by device, geography, and time period, with export for external BI tools.

Can I review A/B and multivariate test results in-platform?

Yes. The native analytics dashboard surfaces A/B and multivariate test results directly in the platform. Compare variants across click-through, conversion, add-to-cart, and engagement, segmented by device, geography, and audience. The Conversation Optimizer automates multivariate testing and surfaces insights to guide next actions, with export to tools like Tableau or Looker.

Do I need an analyst to get insights?

No. Conversational Intelligence lets teams interrogate product-discovery data in natural language: ask questions, get instant answers, and build custom dashboards on the fly, including qualitative analysis of zero-party data. It's built for business users who need clarity without waiting on reports.

What is the Zoovu MCP server?

It's Zoovu's implementation of the open Model Context Protocol, a standard that lets AI agents safely discover and call tools and data. The Zoovu MCP server exposes enriched product data, search and discovery, compatibility and bundling rules, Zoe as a callable expert, and zero-party shopper data, giving any agent a single, accurate product brain.

What agentic use cases does Zoovu support?

Internal knowledge agents for sales and support, custom AI assistants grounded in real catalog data, AI-augmented sales and CPQ workflows, and cross-channel AI orchestration across search, PDP, PLP, and post-purchase. A leading medical-device enterprise already uses the Zoovu MCP server as its internal product brain.

How is Zoovu different from a search index for agents?

Most competitors expose a search index only. Zoovu exposes the full platform (data enrichment, discovery logic, compatibility rules, and Zoe) as reusable capability. Existing customers benefit immediately, because the product modeling and rules already in the platform are accessible to agents with no new data project.

Can I export data to Tableau or Looker?

Yes. All analytics data is accessible via a structured export layer for integration with external BI tools such as Tableau and Looker.

Measure what matters. Then let AI act on it.

Native analytics your team reads in plain language, plus an MCP-powered product brain and agents that optimize automatically.