Your AI advisor, here to make confident buying effortless
Consumer · B2C
Business · B2B
Guided discovery for consumer products, from first click to checkout.
Configure complex catalogs and technical products with confidence.
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The Power Tools division of the Bosch Group is the world market leader for portable electric power tools and power tool accessories. Guided by its Invented for life promise, the division develops tools and technology that make work safer, faster, and more precise for professionals and passionate DIY users alike.
The product portfolio spans thousands of SKUs across the Bosch Professional (blue), Bosch DIY (green), and Dremel brands — cordless power tools, rotary and demolition hammers, measuring technology, garden equipment, and a rapidly growing ecosystem of connected and battery-platform accessories. With a presence in more than 60 countries and a digital shopfront serving millions of shoppers every month, Bosch Power Tools operates at a scale where every percentage point of product-discovery efficiency translates into meaningful revenue.
Bosch Power Tools recognized three significant challenges associated with purchasing power tools and accessories online:
made it hard for customers to find the right products for their jobs and needs.
to their customers was paramount no matter where they purchased from.
is complex and difficult to narrow down to what is best for a particular job, even if the customer knew what type they may need.
The imperative to transform their digital customer experience was clear.
"We need to offer the best CX possible wherever our customers engage with us – and making discovering the right products seamless and straight forward is critical as a business today. Customers should feel that Bosch cares about them…it's how we set ourselves apart and develop an authentic, customer-first relationship with our customers."
Bosch Power Tools uses Zoovu to turn complex technical product specifications into a customer-centric language. This removes time-consuming product data management tasks and provides Bosch with the necessary foundation for building effective product discovery experiences that guide and support buyers.
Bosch was able to quickly build AI assistants that use a few simple questions to guide buyers to the right power tools and accessories for their specific needs and applications. In order to expand their best-in-class user guidance to retail partners, the manufacturer has successfully deployed their Bosch Accessory Advisor and other discovery experiences in over 36 of its key markets.
"Simplification is one of our key strategic pillars. Whenever we can use technology to achieve this goal, we do it. The Bosch Accessory Advisor built with Zoovu simplifies the user journey."
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“Six years in, Zoovu is core to how we do product discovery.”
“We saw roughly a 30% conversion increase literally overnight.”
“We’ve exceeded buyer expectations and continue to see extraordinary ROI.”
