Your AI advisor, here to make confident buying effortless
Consumer · B2C
Business · B2B
Guided discovery for consumer products, from first click to checkout.
Configure complex catalogs and technical products with confidence.
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Founded in a barn in Wisconsin, USA in 1976, Trek Bicycle is one of the world’s leading manufacturers of cycling products and was named one of the 100 most influential companies by TIME Magazine in 2022. The brand has over 2500 employees and sells over 1.5 million bicycles worldwide each year.
Choosing the ideal bicycle from more than 300 options and even more available variations is no easy task, especially for a novice rider. The challenge for Trek was educating consumers and increasing their purchase confidence so that they could buy the right bike, regardless of their level of knowledge and experience.
"Buying decisions often happen online before a person ever walks through a retailer’s door. Brands need to provide the right product information and digital solutions that help customers make these decisions online."
Trek determined a web product discovery experience would enable them to match customers with their perfect bikes based on an AI-driven question-and-answer flow. Working with Zoovu meant they could implement their assistant quickly and focus on learning about their customer base. Following the launch of their Bike Finder in their US market, the brand syndicated it across their global network.
"Our main selection criteria were integration and implementation. We wanted a solution that integrated cleanly with our website – both functionally and aesthetically. Zoovu was the best fit for our requirements."
See how Zoovu can simplify product discovery, guide shoppers to the products that fit their needs, and create better buying experiences. Book a demo to explore what’s possible.
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“Six years in, Zoovu is core to how we do product discovery.”
“We saw roughly a 30% conversion increase literally overnight.”
“We’ve exceeded buyer expectations and continue to see extraordinary ROI.”
