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Case Study

How Valentino increased conversions by 72% - with Zoovu

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Customer: Valentino Segment: B2C Industry: Fashion, Luxury & Lifestyle Go-live: 30 days Experiences: AI Search
The Challenge

Replacing an incumbent search — without compromising on relevance

Valentino sought an AI solution to enhance their on-site search, ensuring relevance, minimizing empty results, and personalizing outputs in real-time. They also needed support improving their front-end search experience.

Their goal was to boost Conversion Rates and Revenue compared to Adobe Live Search. They preferred a user-friendly, quick-setup AI solution with minimal team involvement.

The Solution

A Composable Search Engine — live in under a month

They collaborated with Zoovu to create and deploy a Composable Search Engine leveraging Generative AI on their website, and elevated the search experience with a new UX designed and powered by Zoovu. This integration enabled instant responses as users typed queries and introduced dynamic filtering for swift drill-down on results.

The path to go-live was fast and lean:

  • ~2 hrsTo compose and configure the Search Engine for testing
  • ~2 wksTo test and fine-tune the Search Engine
  • ~3 wksTo build and test the new front-end UI (run in parallel)
  • 4 wksTotal time to go-live
The Results

Significant lifts across every metric that matters

During the test, Zoovu's AI Search delivered meaningful improvements across revenue, conversion, and engagement, outperforming Adobe Live Search across the board.

+56%
Revenue Per User
+72%
Search Conversion Rate
-4%
User Exit Rate
30 days
Go-Live Period
<1 wk
Integration

KPI lift with Zoovu AI Search

  • +56%Revenue Per User among search users
  • +72%Search Conversion Rate lift
  • -4%Reduction in User Exit Rate
  • 2×Products viewed per visit. From 3 to an average of 6
  • +0.1 ppAdd to Cart rate improvement
Products Used

Zoovu AI Search

A composable AI search engine that deploys fast, personalizes results in real-time, and eliminates empty results, powered by a hybrid AI stack combining vector search, NLP, and ontology-driven enrichment.

Composable search engine
Instant type-ahead results
Dynamic filtering
Generative AI-powered
Custom front-end UX
Fast integration
The Takeaway

For brands ready to move beyond legacy search

Legacy search tools leave conversion and revenue on the table. Valentino proved that a composable, AI-native search engine, deployed in under four weeks with minimal team lift, can dramatically outperform incumbent solutions and transform the on-site shopping experience.

Ready to move beyond legacy search?

See how Zoovu AI Search helps brands deliver faster, more relevant on-site search and drive measurable lifts in conversion, revenue, and engagement.

Book a demo with Zoovu →