• Lifecycle & Email

Extend product discovery into the inbox.

Most "personalized" emails are batch-and-blast grids decided hours before anyone opens them. Zoovu recommends the right product for each shopper the moment they open your email, each individualized to them, running the same AI that powers your site. Discovery, extended to the inbox at enterprise scale, on any ESP.

+18%

Average order value

+18%

Conversion rate

+15%

Revenue per user

• Why it's different

The same recommendation engine — now working in the inbox.

Email recommendations shouldn't be a separate tool with its own logic. Zoovu runs one recommendation engine across your site and your campaigns, so the inbox experience is as smart and as fresh as the on-site one.

01

Open-time rendering

Recommendation for each email placement is resolved when the shopper opens the email, not when it was queued hours earlier. Every message reflects the latest behavior and live inventory.

02

ESP-agnostic

Drop Zoovu into any email platform with simple image and link URLs and your existing merge fields. No native connector, no replatforming, no engineering lift.

03

Same strategies as onsite

The same models, business goals, and merchandising rules that power your site power the inbox. Create a consistent experience across every touchpoint.

• Proof

Results from brands getting the most from personalized recommendations.

Global retail and consumer brands use Zoovu's recommendation engine to move from copy-pasted "bestseller" grids to recommendations that are individualized — from on-site experiences to their inbox.

+7.25%

Sonos lifted conversion rate against its existing recommendation engine, alongside a 7.05% gain in revenue per user.

<6 wks

Go-live. Sonos was fully integrated in under two weeks and live in under six.

+18%

AOV. Across deployments, brands see double-digit lifts in order value, conversion, and revenue per user.

• How it works

Personalized recommendations, from the site to the send.

headphones features

01 — Render

Render at open time, not send time

Batch emails freeze their recommendations the moment they're queued. Zoovu resolves each product slot when the email is actually opened, so the products, prices, and availability are always current.

  • One prediction URL per product position
  • Each slot returns a distinct product for that individual recipient
  • Reflects the latest browsing behavior and real-time stock by locale
pinned running shoes

02 — Deliver

Works with any ESP

Because recommendations are delivered as plain image and link URLs driven by merge fields, Zoovu drops into the email platform you already use. Style each slot with your own HTML and CSS so it matches the campaign.

  • Standard merge fields: customer ID, user ID, container, slot index
  • Fully customizable templates
  • Preview any product in a template before you go live
AI recommendations

03 — Learn

The same AI that powers your site

Zoovu's recommendation models are trained toward business goals. Simply select from a list of goals such as AOV optimization, return rate reduction or increase profit margins.

  • Goal-based training to optimize toward AOV, conversion, or margin
  • Per-user models, refreshed daily, aware of locale and stock
  • Real-time, event-based learning from every click and view
Boosting products

04 — Control

Merchandisers stay in control

AI doesn't mean hands-off. Boost or bury products with a rule, pin hero items, and pick the recommendation logic per placement. The model then infers related products beyond manual tagging.

  • AI Boost & AI Bury from a single merchandising rule
  • Universal, product-specific, and bulk-uploaded pinning
  • Choose logic per slot: AI model, purchased-with, best sellers, and more
bar chart coversions upward trend

05 — Measure

Measure what the inbox drives

Track revenue, order value, and conversion rates across on-site and email placements, and feed what you learn back into the models and your campaigns.

  • Per-placement analytics on revenue, AOV, and conversion
  • See which recommendation strategies win by segment
  • Optimize catalog, pricing, and merchandising with live data

• One recommendation engine

Power every recommendation from one intelligent platform.

The same platform runs discovery across your entire buyer journey. You're not stitching together point solutions.

Onsite

Recommendations & bundles

Individualized product recommendations and dynamic bundles across PDP, cart, and category pages.

Inbox

Lifecycle & email

The same engine, rendered at open time and styled to every campaign, on any ESP.

Discovery

AI search

Natural-language search and smart filters that connect discovery to conversion.

Guidance

Guided selling & Zoe

Conversational, human-like guidance that helps shoppers choose with confidence.

Merchandising

Rules & goals

Boost, bury, pin, and train models toward the business outcomes you care about.

Foundation

Data enrichment

Clean, standardized, enriched product data — the layer that makes every recommendation accurate.

• Enterprise-ready

Personalized at scale. Secure, compliant, and accessible.

GDPR compliant

Customer data is kept private and secure, with cookieless user logic supported out of the box.

SOC 2 Type II

Certified controls so you can be confident your data — and your customers' — is protected.

WCAG & ADA

Build experiences that align with accessibility standards across every channel.

• Works with the ESPs you already use

Klaviyo Braze Salesforce Marketing Cloud Shopify Salesforce Commerce Cloud BigCommerce commercetools SAP

• Frequently asked questions

The details, answered.

How is this different from my ESP's built-in product blocks?+

Most ESP "dynamic" blocks pull from a static feed or bestseller list decided when the email is queued. Zoovu resolves each recommendation at open time, per individual recipient, using the same deep-learning models that personalize your site — so the inbox is as smart and as fresh as the on-site experience, not a simplified copy of it.

What does "open-time rendering" actually mean?+

Each product slot in the email is an image URL. When the recipient opens the message, Zoovu's prediction endpoint identifies the user, selects the best product for that slot, and returns the rendered image — reflecting their latest behavior and live inventory at that moment, rather than whatever was true hours earlier at send time.

Which email platforms does it work with?+

Any of them. Recommendations are delivered as standard image and link URLs driven by merge fields (customer ID, user ID, container, slot index), so they drop into Klaviyo, Braze, Salesforce Marketing Cloud, Mailchimp, or any other ESP without a native integration or a rebuild.

Do email recommendations use the same personalization as my site?+

Yes. The same models, business goals (like AOV or conversion), and merchandising rules power both. Configure your strategy once and it carries across on-site placements and email, giving shoppers a consistent experience everywhere.

How fast can we launch?+

Because there's no ESP replatforming, most teams are live quickly. As a reference point, Sonos integrated the recommendation engine in under two weeks and was live in under six — with results measured against their previous provider.

Is it secure and privacy-compliant?+

Zoovu is SOC 2 Type II certified and GDPR compliant, supports cookieless user identification, and adheres to WCAG and ADA accessibility standards. Customer data is protected and never shared for third-party tracking.

Bring real product discovery to every send.

See how the Zoovu engine renders personalized recommendations in the inbox — at open time, on your ESP, at enterprise scale.