• Personalized Product Recommendations

1:1 product recommendations, tuned to every shopper's signals

Recommend the right product to customers in real time — per session, per shopper, per segment. Built on the same AI engine that powers your search, merchandising, and guided selling experiences. So every signal a shopper gives compounds across every surface.

Personalization Trusted by Industry Leaders

• The problem

Generic recommendations treat every shopper the same. Buyers don't behave the same.

89% of consumers struggle to find the right product online. Static "customers also bought" carousels don't help, because they ignore intent, cohort, and what a shopper is doing right now. Your lever isn't more recommendation slots. It's real-time predictions that adapts to the individual as they shop.

• How it works

Signals in. Ranked predictions out. One engine.

01

Capture signals

Session behavior, zero-party data from finders and quizzes, and purchase and view history for known and anonymous shoppers.

02

Predict in real time

Our deep-learning model ranks your catalog for each user against your business goal. From conversions, to AOV, CTR, or margin. A fast fallback model keeps predictions live with zero downtime.

03

Serve everywhere

The same prediction powers product pages, search results, category listings, cart, and email. Your customer's experience stays consistent wherever they go.

• Capabilities

Real-time personalization, with control you keep

Set your merchandising guardrails so AI ranks toward your goals, not away from them.

Real-time session signals

Personalize from the very first click. Predictions update as a shopper browses, so recommendations reflect intent in the moment — not last week's behavior.

Cohort + 1:1 strategies

Tailor to segments like returning, VIP, first-time, and cart-abandoners, or fully 1:1 with predictions unique to each shopper.

Goal-based prediction models

Train the recommendation engine to a business outcome — conversion rate, AOV, CTR, or margin. AI Boost and Bury weight products up or down so the model ranks toward what matters.

Lift measured per surface

Roughly 30 metrics are reported per experience, with multivariate testing to prove what's working, surface by surface.

Personalize anonymous shoppers, too

  • Cookieless identity groups un-consented visitors into a shared cohort
  • In-session behavior and zero-party answers personalize from click one
  • Upgrades automatically to 1:1 the moment a shopper is identified
  • No reliance on third-party cookies or guesswork

Zoovu personalizes across channels, categories, and regions — even for shoppers who never log in.

• Strategies

From broad cohorts to true 1:1

Personalize to a segment as you build a customer profile, and to the individual when the signals are there. Every cohort gets its own strategy.

Returning

+12%

Continue-where-you-left-off with history-aware ranking.

Cart abandon

+16%

Re-surface saved items plus complementary picks.

VIP

+20%

Premium-first, higher-AOV ranking for known value.

First-time

+24%

Best-sellers plus guided discovery to learn intent fast.

• Data foundation

Predictions are only as good as the data beneath them

  • AI cleans, standardizes, and enriches product data from PIM, ERP, and PDFs
  • Maps technical attributes to the needs shoppers actually search for
  • Included in every plan — the foundation that makes personalization work
  • 57M products processed daily on the Zoovu platform

Better data in, better predictions out. "Garbage in, garbage out" is why enrichment comes first.

• Improve every touchpoint

Personalized on every surface, from one engine

The same real-time prediction shows up wherever your shopper is. No separate systems to stitch together.

Product pages

"Bought with," "viewed with," and recently-viewed rows, ranked per shopper on the PDP.

Search & category

Personalization boosts applied inside AI search and PLP ranking — not a bolt-on widget.

Recommendation carousels

AI-model recommendations with full placement, trigger, and pinning control.

Cart

Complementary picks and abandonment-recovery predictions to lift AOV and recover sales.

Email

Per-recipient product recommendations rendered right into email — each slot resolves a distinct product at send time.

Omnichannel & kiosk

The same predictions across your store, retailer sites, and in-store kiosks.

• Real results

Personalization that moves the numbers that matter

Figures below are named-customer results from Zoovu-powered discovery and personalization experiences — not guarantees.

+200%

Conversion (Bike Finder)

Trek

6X

Average order value

B/S/H

+62%

Conversion rate

Canon

71%

Helpfulness · 3.38M+ chats

Zoe AI assistant

• Personalization in action

How Trek turned a 300-model catalog into +200% conversion

  • Novice riders were overwhelmed by choice and left without buying
  • A personalized Bike Finder guided each shopper to the right bike in under two minutes
  • Scaled to 600 live experiences across 35 countries
  • Result: conversions up 200%

"Zoovu was the best fit for our requirements."

— Trek Bicycle

• Every kind of personalization

Whatever personalization means to you, Zoovu powers it

Search, product guidance, customization, recommendations, email — and everything in between. Every experience runs on one engine, so pick what you need and personalize each surface for every shopper.

Personalized search

AI search that ranks every result to a shopper's intent and live session signals.

Explore guided selling →

Product guidance

Question-led guided selling that steers each buyer to the right product.

Explore guided selling →

Product customization

Visual configurators so buyers personalize, visualize, and build exactly what they need.

Explore configurators →

Recommendations & bundles

1:1 product recommendations and compatible bundles across the whole journey.

Explore recommendations →

Conversational AI — Zoe

A GenAI advisor that personalizes picks and explains the "why" in real time.

Explore Zoe →

Email & lifecycle

Per-recipient product picks that extend personalization straight into the inbox.

Explore lifecycle →

Merchandising

AI merchandising that tailors category and search listings per audience.

Explore merchandising →

Zero-party & buyer intelligence

Capture first-party signals that sharpen every personalized experience.

Explore buyer intelligence →

• Frequently asked questions

Frequently asked questions

What is ecommerce personalization?

It's the practice of tailoring the shopping experience to each customer's preferences, behavior, and data — customized product recommendations, search results, and content that make every interaction relevant. Zoovu does this with real-time AI prediction rather than static rules.

How does Zoovu predict the right product for each shopper?

A deep-learning model ranks your catalog for each user in real time, against a business goal like conversion or AOV, using session behavior, zero-party data, and purchase history. A fast fallback model keeps predictions live at all times, so there's no downtime.

Can Zoovu personalize for anonymous or logged-out users?

Yes. Cookieless identity groups un-consented visitors into a shared cohort and personalizes from in-session behavior and zero-party answers. When a shopper becomes known, personalization upgrades automatically to 1:1 — no reliance on third-party cookies.

What's the difference between cohort and 1:1 personalization?

Cohort personalization tailors to a segment — returning, VIP, first-time, cart-abandoner. 1:1 personalization tailors to the individual, with predictions unique to that shopper. Zoovu lets you choose the right strategy per surface.

Can I control or override the AI's recommendations?

Yes. Use AI Boost and Bury to weight products or collections up or down, pin specific products (universally or per PDP), apply merchandising rules and filters, and set triggers by page or query. The AI ranks; you keep the guardrails.

Which surfaces can be personalized?

Product pages, search and category/PLP, recommendation carousels, cart, email, and omnichannel surfaces including in-store kiosks — all powered by the same prediction engine.

How do you measure personalization lift?

Analytics report roughly 30 metrics — revenue, AOV, value per user, CTR, conversion, and more — per experience, with multivariate testing so you can see lift surface by surface.

Does personalization work for B2B and complex catalogs?

Yes. The same engine personalizes consumer discovery and complex B2B buying — including configurable products, bundling, and large, technical catalogs — with product data enrichment underneath to keep it accurate.

• Personalized Product Recommendations

Turn every shopper's signals into the right product — in real time

Predict, personalize, and prove the lift across every surface — on one engine, with clean product data underneath.