2026 Healthcare, Life Science & Medical Device Manufacturers Ecommerce Benchmark Report

What 150 B2B product journeys reveal about complexity, friction, and guided buying.

Healthcare and medical device buyers expect clarity, accuracy, and self-service. Instead, many digital journeys still rely on static specs, gated configurators, and disconnected data, slowing decisions and increasing risk.

In this report, you’ll learn:

• Where discovery tools are missing across healthcare and medical device journeys
• Why CPQ and configuration remain hidden and what that costs trust and efficiency
• How leaders like Dräger, GE HealthCare, and 3M guide buyers with configurators and AI assistance
• A proven framework to help buyers find, choose, and bundle with confidence