2026 Plumbing, HVAC & Water Management Ecommerce Benchmark Report

What 150 real B2B buying journeys reveal about where digital discovery breaks down and how leaders fix it.

B2B buyers in plumbing, HVAC, and water management face complex systems, regional constraints, and sprawling catalogs. Yet most digital experiences still rely on static specs, buried configurators, and disconnected tools. The result is longer sales cycles, lost confidence, and missed revenue opportunities.

In this report, you’ll learn:

• Where discovery tools appear in fewer than 1 in 4 industrial buyer journeys
• Why CPQ and configuration remain gated and what that costs conversion and trust
• How leaders like Dräger, GE Healthcare, and 3M guide buyers with visualization, configurators, and AI assistance
• A practical framework to help buyers find, choose, learn, and bundle with confidence