From Manual Quoting to Self-Service: How Medical Device Brands Scale with Configurators

Medical device buying journeys are becoming more complex, while buyers increasingly expect fast, self-service digital experiences. At the same time, manufacturers face rising costs driven by manual quoting, heavy reliance on technical experts, and fragmented product data.

In this session, we explore:

• How leading medical device brands like GE HealthCare are using AI-powered configurators and guided self-service experiences to simplify complex product selection, reduce operational overhead, and accelerate sales cycles.
• Learn how GE HealthCare launched dozens of configurators across regions, deferred costly sales and support inquiries, and increased pre-qualified leads by 167%.

Attendees will walk away with practical insights on how to design configurator-driven buying experiences that empower non-technical buyers, improve efficiency, and scale globally without increasing cost of sale.